Modern Floors & Walls Expanded Into Kenya
The flooring company is scaling its East African footprint by partnering with regional installers and distributors.
Updated on Sept. 22, 2026 in Business Strategy
Live Poll
Do you believe foreign business expansion into your community creates positive long-term economic opportunities?
Modern Floors & Walls has initiated an expansion into Kenya to address regional demand for sustainable wall and flooring products. The move marks a strategic progression for the firm, which leverages a Dubai-based procurement hub to support its growing operations across Africa, Europe, and the Middle East.
Why it matters
The company’s shift to a localized distribution model helps manage supply chain logistics for building materials in high-growth markets. By collaborating with regional partners, the business aims to scale its footprint while responding to specific demand for SPC and carpet products.
Founded in 2018, the company has grown from its Ghanaian roots to establish a sourcing hub in Dubai by December 2022. It now maintains operations across three continents, with current efforts focused on establishing a presence throughout East Africa.
The players
Basil David Anthony
Founder and entrepreneur behind Modern Floors & Walls who has been recognized among the most influential young Africans.
Modern Floors & Walls
A supplier of SPC flooring, wall panels, and carpet tiles that operates across African, European, and Middle Eastern markets.
The details
The expansion strategy centers on moving beyond export-only models by integrating local installers and distributors into the company's supply chain. This approach utilizes the firm's Dubai procurement hub to maintain inventory consistency while tailoring product availability to the specific needs of the East African construction market. The portfolio includes SPC waterproof flooring, 3D SPC wall panels, and carpet tiles.
Timeline
The company was established in Ghana in 2018.
The business incorporated in Dubai in December 2022.
Anthony attended the Uganda Buildcon International Exhibition in 2024.
The expansion news was published on September 22, 2026.
Market Landscape
The expansion follows the industry trend toward localized supply chain hubs in African emerging markets, mirroring similar regional scaling efforts by international building supply firms. This movement aligns with the broader strategy of utilizing secondary global hubs, like Dubai, to bridge procurement gaps in developing regions.
Operators in the building materials sector should monitor how the company’s integration of local distributors affects pricing and lead times for regional competitors. Assessing reliance on centralized hubs versus local partnerships remains a critical lever for managing logistics in high-growth, import-dependent markets.
The takeaway
The move highlights the efficacy of using a centralized procurement hub to support decentralized, regional distribution networks. Business leaders should evaluate whether their existing supply chains could be bolstered by similar local partnership models to reduce operational friction in emerging markets.
Further reading
For additional context on organizational scaling, see Business Strategy.
Live Poll
Do you believe foreign business expansion into your community creates positive long-term economic opportunities?
