Advertisers using both TV and streaming reached more customers than those relying on single channels.
Live Poll
Do you believe traditional TV and streaming advertisements effectively influence your purchasing decisions?
October 6, 2026
Valsoft Corporation Acquired Firebrand TechnologiesPublishing platforms consolidate as Montreal-based Valsoft gains control over NetGalley and Supadu Ltd.
October 6, 2026
Social Media Agency SAMY Acquired Get EngagedThe Madrid-based firm gains a U.S. operational foothold through the acquisition of the American agency.
October 6, 2026
In2 SABRE Awards Will Close Submissions October 16Public relations firms and agencies can submit entries for tech and AI-focused work until the new October deadline.
October 6, 2026
Quantilope Launched Global Mental Availability BenchmarkBrands can now measure their category associations against an international dataset of 8,000 data points.
October 6, 2026
On Device Launched Brand Lift Data APIThe new API enables advertisers to link individual survey responses to specific ad impressions for deeper marketing analytics.
October 6, 2026
Media and Entertainment Awards Opened for 2026Companies may now submit product launches or upgrades released throughout 2026 for industry recognition.
October 6, 2026
In-App Ads Captured 400 Billion Market in 2025Software development kits now control the primary signals for mobile advertising as major platforms shift their data strategies.
October 6, 2026
Gracenote Launched Content-Based Targeting for CTV AdsThe new tool lets advertisers target streaming inventory based on content metadata instead of viewer tracking.
October 6, 2026
Glimmer Launched Managed Service for Creator CampaignsThe new Creator+ offering allows brands to outsource production and payment workflows for creator-led marketing.
October 6, 2026
Dentsu Zambia Formed Affiliate Deal in MalawiThe partnership with Blantyre-based Blitz Interactive Agency aims to blend regional network scale with local market expertise.
