Etiya Appointed Two New Vice Presidents for Global Sales
The leadership additions aim to scale operations for telecommunications clients adopting AI and cloud-native tools.
Updated on Sept. 23, 2026 in People
Etiya has named Gustavo Duarte as Vice President of the Americas and Robin Laliberte as Vice President of Global Sales for Strategic Accounts. The appointments are designed to support the firm's growth as communication service providers shift toward AI-driven modernization.
Why it matters
The company is expanding its leadership team to capture demand from service providers accelerating their transition to cloud-native technologies and automation. These appointments signal a strategic focus on scaling commercial operations across the Americas and global accounts.
Etiya, which employs over 1,500 professionals across 7 countries and 3 continents, tapped new leadership to oversee its expansion. The firm, founded in 2004, is prioritizing senior expertise in BSS and digital transformation to manage its global strategic accounts.
The players
Etiya
An international software provider that develops AI-driven solutions and business support systems for telecommunications operators.
Gustavo Duarte
The new Vice President of the Americas at Etiya who brings prior leadership experience from firms including Nokia, Rakuten, and Netcracker.
Robin Laliberte
The new Vice President of Global Sales for Strategic Accounts with over 30 years of experience in digital transformation and BSS.
The details
Gustavo Duarte, based in Austin, Texas, will lead commercial operations in North and South America, while Switzerland-based Robin Laliberte manages global strategic accounts. The move aims to leverage the new executives' backgrounds at firms like Nokia, Rakuten, and Amdocs to streamline AI-driven transformation projects. This strategy focuses on providing modernization support for operators who are currently upgrading to cloud-native, automated business environments.
Timeline
Etiya was founded in 2004.
The company announced the new leadership appointments in September 2026.
Market Landscape
Etiya's recruitment of seasoned BSS executives follows the industry-wide push for AI-driven transformation in telecommunications support systems. The strategy aligns with a competitive landscape where vendors are increasingly expected to provide deep technical expertise to support operator modernization.
Operators currently evaluating BSS or digital transformation partners should monitor how Etiya’s revamped leadership affects its service delivery and product roadmap. These appointments suggest a pivot toward more intensive management of strategic accounts in the Americas and abroad.
The takeaway
The appointment of executives with deep track records at established tech firms highlights the premium companies are placing on proven expertise during digital transitions. Business leaders should track the execution of these new mandates as a signal for how the provider may alter its support for large-scale cloud migrations.
Further reading
For more on industry leadership transitions, visit the People section.
Source note: This article includes information reported by TelecomDrive.
