Super Technologies Partnered With Atlantic Council
The entertainment-technology firm will now influence the agenda of the new Power of Sports Center platform.
Updated on Sept. 23, 2026 in Business Strategy
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Entertainment-tech firm Super Technologies has joined the Atlantic Council as a strategic partner to support the new Power of Sports Center. The collaboration leverages the firm's expertise in investment, sports, and technology to shape the platform's international engagement agenda.
Why it matters
The partnership signals a pivot for Super Technologies toward international diplomacy as it scales its global entertainment footprint. For operators, this highlights how major players are increasingly embedding corporate expertise into policy-shaping forums to influence sector trends.
Super Technologies operates with more than 5,300 employees and recently secured a €1.3 billion refinancing agreement in 2025. This follows a €175 million strategic minority investment provided by Blackstone in 2019.
The players
Super Technologies
An international entertainment-technology company with operations spanning Europe and Latin America.
Atlantic Council
A nonpartisan organization that shapes the agenda for international engagement and policy through specialized centers.
Blackstone
A global alternative asset manager and major investor in the entertainment and technology sectors.
HPS Investment Partners
A global credit investment firm that participated in the company's 2025 refinancing.
The details
Super Technologies will contribute operational insights from its role as an entertainment-technology firm to guide the Power of Sports Center. By participating in the council, the company integrates its expertise in sports, technology, and capital deployment into the center's diplomatic agenda. This move builds on the firm's established capital structure and operational footprint across regions including Brazil, Belgium, Greece, Poland, Romania, and Serbia.
Timeline
Super Technologies was founded in 2008.
Blackstone invested €175 million in the firm in 2019.
A €1.3 billion refinancing agreement was completed in 2025.
The Atlantic Council partnership was announced on September 23, 2026.
Market Landscape
The partnership deepens the trend of technology firms embedding their operational expertise into the Atlantic Council's Power of Sports Center. This move marks a strategic shift from traditional sponsorship toward direct influence on institutional policy agendas.
Operators should monitor how the Atlantic Council platform impacts regulatory or investment environments in the sports-tech sector. The firm's ability to successfully navigate its recent €1.3 billion refinancing suggests a stable trajectory for its upcoming integration into global policy.
The takeaway
Large firms are increasingly using policy-shaping platforms to extend their strategic influence beyond traditional markets. Operators should track the policy outputs of the new Power of Sports Center to gauge potential shifts in global entertainment-tech regulations.
Further reading
For more on industry shifts, visit our Business Strategy section.
More information
For official company background, visit the Super Technologies corporate information portal.
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