ProMedia Group Acquired Aviation Publisher Aerobuzz
The deal adds French aviation media expertise to the London-based FlightGlobal portfolio.
Updated on Sept. 28, 2026 in Media
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Rotterdam-based ProMedia Group has acquired French aviation publisher Aerobuzz to bolster its multimedia capabilities. The Aerobuzz brand will continue under the FlightGlobal umbrella, with the team remaining based in Lyon.
Why it matters
The acquisition expands FlightGlobal's multimedia presence by integrating the specialized French aviation outlet. ProMedia Group intends to leverage Aerobuzz expertise to develop new English-language multimedia content.
The acquisition includes the transfer of the existing Aerobuzz team and its 85,000 YouTube channel subscribers. The deal positions the Lyon-based publisher within the broader FlightGlobal family of aviation publications.
The players
ProMedia Group
A Rotterdam-based media company that owns professional publications across various transport and logistics sectors.
Aerobuzz
A French aviation publisher specializing in industry news and multimedia content.
FlightGlobal
A London-based provider of aviation and aerospace industry news, data, and analytics.
Gil Roy
The co-founder of Aerobuzz who is transferring to the parent organization following the acquisition.
Martin Roy
The co-founder of Aerobuzz who is transitioning to the parent organization as part of the deal.
The details
Aerobuzz co-founders Gil Roy and Martin Roy will join the organization as part of the transaction. The move effectively integrates the publisher into the FlightGlobal stable, allowing the parent company to scale production of English-language content by utilizing the existing French editorial infrastructure.
Timeline
September 28, 2026: The acquisition of Aerobuzz was officially reported.
1909: Flight magazine was first published.
Market Landscape
This deal follows a long history of consolidation within the aviation trade press, building on the foundation set by the 1909 launch of Flight magazine. It mirrors broader trends where established industry platforms acquire niche digital brands to scale multimedia capabilities.
Operators in the aviation sector should watch for changes in content cadence and language availability as FlightGlobal integrates these new digital assets. The expansion suggests a heightened competitive focus on specialized multimedia reach in the coming quarters.
The takeaway
Media companies are prioritizing multimedia channel growth by acquiring established niche outlets to diversify their content reach. Leaders should monitor the transition of existing editorial talent during such acquisitions to gauge the continuity of industry-specific expertise.
Further reading
For additional context on industry shifts, visit our Media section.
Source note: This article includes information reported by Flight Global.
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