Ticketplus Hired Regional Advisor to Fuel Expansion
The firm hired Fernando Massú Taré to manage its transition from white-label partnerships to direct ownership.
Updated on Sept. 30, 2026 in Business Strategy
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Ticketplus has engaged former banking executive Fernando Massú Taré as Lead Strategic Advisor for LATAM Regional Strategy and Governance. The move supports the firm's transition of white-label partners into wholly owned, full-service operations across 11 countries.
Why it matters
The company is shifting its business model from licensing its platform to local partners toward direct market entry and acquisition. This strategy aims to deepen platform control as Ticketplus seeks to scale beyond the 10.2 million tickets processed in 2025.
Ticketplus processed 10.2 million tickets and 39,800 events in 2025. The firm now operates in 11 countries as it pivots toward a wholly owned expansion model.
The players
Ticketplus
A ticketing platform operating in 11 countries that is shifting from white-label distribution to a direct, full-service operating model.
Fernando Massú Taré
An experienced financial executive and current Chairman of Banco BTG Pactual Chile with a history of executing cross-border bank acquisitions.
Autoentrada S.A.
A former seven-year white-label partner of Ticketplus that was recently acquired to become a wholly owned regional subsidiary.
The details
Ticketplus is moving to internalize operations after years of relying on white-label partnerships, a shift signaled by its recent acquisition of Argentina-based Autoentrada S.A. Fernando Massú Taré, who previously orchestrated complex bank integrations including the 2013 acquisition of Helm Bank in Colombia, will work with the board to standardize the company's regional governance. This transition requires the company to overhaul its local service architecture to manage direct customer and venue relationships rather than licensing technology to third parties.
Timeline
2012-2016: Fernando Massú served as CEO of CorpBanca.
2013: Massú led the acquisition of Helm Bank.
2025: The platform processed 10.2 million tickets.
September 30, 2026: Ticketplus announced the appointment of Fernando Massú.
Market Landscape
This strategy follows the integration pattern established by the 2013 Helm Bank acquisition, applying similar M&A governance logic to the ticketing industry. The move mirrors a broader trend where platform providers shift from passive licensing to controlling the full regional customer journey.
Operators in high-growth service sectors should watch whether Ticketplus can maintain service quality while centralizing control from former partners. Management should focus on tracking Total Platform Sales as a key indicator of whether this direct-ownership transition is yielding higher margins.
The takeaway
Direct ownership often increases control over user data and margins but necessitates significant investment in local management and compliance. Operators should benchmark their current reliance on white-label distribution against the long-term risk of losing contact with end-market customers.
Further reading
For more on the mechanics of shifting operational models, see our coverage in Business Strategy.
More information
View official company governance and expansion disclosures on the Ticketplus investor relations website.
Source note: This article includes information reported by The Manila times.
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