Easyfairs Rebranded European Empack Exhibitions
The event organizer updated its visual identity to prepare consumer goods firms for its upcoming 2027 packaging exhibition.
Updated on Oct. 1, 2026 in Consumer Goods
Live Poll
Do you find industry exhibitions provide practical solutions for your own business or career challenges?
Easyfairs introduced a new visual identity for its European Empack exhibitions at London Packaging Week in September 2026. This change aims to standardize branding across its regional shows ahead of the Packaging Innovations & Empack 2027 event.
Why it matters
The rebrand follows advisory board guidance to better align exhibition themes with emerging operational pressures like artificial intelligence, automation, and shifting regulatory requirements in the consumer goods packaging sector.
The rebranding effort spans all European Empack exhibitions, covering a 2-day event window for the upcoming Packaging Innovations & Empack 2027.
The players
Easyfairs
An international event organizer that manages large-scale trade exhibitions and industry gatherings.
Haleon
A major global consumer healthcare company with a significant stake in packaging standards.
Tata Consumer Products
A global food and beverage company focused on supply chain and packaging efficiency.
McCormick
A global leader in flavor and food packaging operations and distribution.
GS1
A global standards organization focused on supply chain and product identification technology.
The details
The new identity centers on a lime-green letter P, which the company says mimics the geometry of folded cardboard. The refresh incorporates contemporary typography and will serve as the primary visual marker across digital channels and onsite communications for Empack UK. This aesthetic update is intended to provide a unified experience for manufacturers and suppliers, reflecting feedback from an advisory board that includes leaders from Haleon, Tata Consumer Products, McCormick, and GS1.
Timeline
September 2026: New identity presented at London Packaging Week.
February 24 and 25, 2027: Packaging Innovations & Empack 2027 exhibition held in Birmingham.
Market Landscape
The rebrand debuted at London Packaging Week, reflecting a broader trend of trade show organizers standardizing identities to attract global enterprise clients. It follows a pattern of adjusting event content to focus on automation and AI integration within consumer packaging workflows.
Operators planning to attend the 2027 exhibition should monitor for updated registration and submission requirements under the new branding. Suppliers should review the advisory board’s priorities regarding automation and regulatory compliance when preparing demonstrations for future events.
The takeaway
Consistent corporate branding at international trade shows signals an attempt to align disparate regional supply chain operations under a singular theme. Operators should watch for how these advisory boards prioritize specific AI and automation standards, as these often forecast the next regulatory compliance cycle for packaging.
Further reading
For more on industry shifts, visit the Consumer Goods section.
Source note: This article includes information reported by Packaging News.
Live Poll
Do you find industry exhibitions provide practical solutions for your own business or career challenges?
