Leus Launched Cohort Purchasing Platform for Mobile Games
Mobile game publishers can now fund user acquisition based on predictive cohort value rather than debt.
Updated on Oct. 1, 2026 in Startups
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Leus has introduced a cohort purchasing platform that allows mobile game publishers to acquire users without borrowing against future revenue. The system leverages historical data to forecast performance for up to 52 weeks.
Why it matters
The platform shifts the traditional user acquisition funding model by providing immediate capital based on predicted lifetime value. This allows publishers to scale their player base without the interest costs or repayment risks typically associated with revenue-based financing.
The system evaluates unsaturated cohorts as early as day seven and provides performance forecasts extending up to 52 weeks. This model replaces traditional debt-based acquisition financing.
The players
Leus
A financial technology firm that provides user acquisition financing and performance analytics for the mobile gaming sector.
Halil Özdemir
A co-founder and managing director of Leus with expertise in user acquisition finance.
The details
Leus uses back-test forecasting models and historical cohort data to generate immediate purchase offers for publisher inventory. By predicting the future value of acquired users, the company enables publishers to reinvest in user acquisition immediately rather than waiting for revenue to materialize. The model is specifically designed to identify unsaturated cohorts, allowing firms to deploy capital into growing player segments before their full value is realized.
Timeline
• The platform launched officially on October 1, 2026.
• Performance forecasting models now span up to 52 weeks.
• Cohort evaluation begins as early as day seven.
Market Landscape
The introduction of cohort-based purchasing follows the industry trend of shifting mobile game user acquisition away from reliance on high-interest debt. It creates a competitive alternative to established revenue-based financing providers.
Publishers should evaluate how this predictive model compares to their existing cost-of-capital for user acquisition. Financial leads should monitor whether this platform improves their cash conversion cycle relative to traditional loan-based growth strategies.
The takeaway
The move demonstrates a shift toward utilizing historical data as a direct substitute for debt in mobile gaming. Operators should audit their current user acquisition financing terms to determine if predictive asset purchasing offers a more cost-effective growth path.
Further reading
For broader trends in financial technology for new firms, visit our Startups section.
Source note: This article includes information reported by Mobile phone games industry, news, opinion and features, Pocket Gamer.biz.
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