QualiArts Deployed Global Out-of-Home Ad Campaign
The firm utilized 3D digital billboards and train takeovers across seven global cities to market its new mobile game.
Updated on Oct. 2, 2026 in Advertising
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QualiArts launched a multi-city out-of-home advertising campaign in September 2026 to promote its new game, hololive Dream. Developed alongside Cover Corporation, the campaign uses high-profile physical and digital signage to reach international audiences.
Why it matters
The campaign demonstrates a shift toward utilizing landmark-specific 3D visuals to drive brand awareness for digital products. By anchoring marketing in physical transit and shopping hubs, the firm seeks to convert local foot traffic into mobile engagement.
The global advertising campaign spanned 7 cities worldwide compared to traditional digital-only game promotion strategies. The deployment includes high-visibility signage at multiple major transit and commercial hubs.
The players
QualiArts
A game developer specializing in mobile entertainment software and interactive digital experiences.
Cover Corporation
A company that collaborated with QualiArts on the development of the game hololive Dream.
The details
QualiArts executed this campaign by securing prime placements like The Moxy Spectacular in Los Angeles and the Cross Shinjuku Vision in Tokyo. The strategy also includes a train wrap on the Yamanote Line and full takeovers in Times Square, Seoul, and Jakarta. These physical media assets function as anchors for the digital game launch by leveraging established high-traffic transit and shopping districts.
Timeline
September 2026: The global advertising campaign was deployed.
Market Landscape
This campaign follows the growing pattern of using 3D digital billboard advertising to bridge the gap between virtual gaming environments and high-traffic physical urban spaces. The strategy mirrors industry-standard efforts to maximize brand visibility through premium landmark placements.
Operators in the consumer goods and software space should evaluate the cost-to-conversion ratio of high-visibility physical signage versus programmatic digital spend. The campaign highlights how multi-market landmark takeovers are currently being used to build scale for new digital product releases.
The takeaway
The campaign highlights the continued effectiveness of premium, location-based media to cut through digital noise during product launches. Business operators should track the subsequent user acquisition metrics for titles utilizing these high-traffic physical billboard strategies.
Further reading
For more on industry shifts in high-impact brand placement, see the Advertising section.
Source note: This article includes information reported by Digital Signage Today.
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Do you find large-scale digital billboard advertisements effective at encouraging you to play new games?
