Ad Agencies Earned Grand LIA Honors for Strategic Campaigns
The London International Awards recognized creative work that shifts business operations and B2B engagement.
Updated on Oct. 4, 2026 in Advertising
Ogilvy Singapore and NORD Stockholm secured top honors at the 2026 London International Awards for campaigns focusing on business transformation and B2B strategy. The results reflect current industry standards for how agencies design creative work that impacts organizational outcomes.
Why it matters
Winning work in these categories demonstrates how agencies are increasingly focusing on projects that solve operational business challenges rather than just consumer-facing marketing. For agency leaders, these awards serve as a benchmark for the types of strategic design projects that earn top-tier industry recognition.
The Business Transformation category awarded a Grand LIA alongside 2 Gold, 3 Silver, 4 Bronze, and 4 Finalist awards. Similarly, the B2B category conferred a Grand LIA, 2 Gold, 3 Silver, 5 Bronze, and 4 Finalists.
The players
Ogilvy Singapore
A regional arm of the global creative and advertising agency network known for high-scale brand strategy.
NORD Stockholm
A creative agency based in Sweden focused on strategic branding and business-to-business communications.
Dentsu Inc. Tokyo
A major global advertising agency headquartered in Japan with extensive experience in integrated communications.
Leo India
A prominent creative agency operating in India that develops campaigns focused on social and corporate messaging.
The details
A panel of industry judges evaluated submissions across multiple tiers including Grand LIA, Gold, Silver, Bronze, and Finalist. Agencies like Dentsu Inc. Tokyo and Leo India were also recognized as Finalists, highlighting the competitive nature of these specialty categories. The evaluation focused on how effectively campaigns integrated into a client's business model or addressed specific B2B market challenges.
Timeline
October 4, 2026: London International Awards results were released.
Market Landscape
The 2026 London International Awards set the benchmark for high-level recognition in the creative industry. These awards follow a pattern of rewarding agencies that can prove their creative output drives measurable business transformation.
Operators should monitor the creative trends emerging from these award-winning campaigns to see how peers are positioning their B2B services. Review your agency partners' current work against these top-tier benchmarks to ensure your brand strategy reflects current industry standards.
The takeaway
Creative agencies are successfully shifting their value proposition from pure marketing to core business transformation. Evaluate your current agency contracts to see if they are equipped to handle projects that extend into your company's operational and structural design needs.
Further reading
Explore more industry benchmarks in Advertising.
