ServiceNow Promoted Kate Tulp to APAC Leadership Role
The company is seeking a new New Zealand country director after moving its current lead to a regional role in Singapore.
Updated on Oct. 4, 2026 in People
ServiceNow has promoted Kate Tulp, formerly the country director for New Zealand, to vice president of the Asia Pacific Moveworks platform. She has relocated to Singapore to oversee this regional growth engine following a five-year tenure in New Zealand.
Why it matters
Tulp’s promotion comes as ServiceNow looks to build on the four-fold growth of the New Zealand ecosystem achieved during her leadership. Her transition signals a strategic focus on scaling the Moveworks platform across the broader Asia Pacific market.
Kate Tulp led the New Zealand business for 5 years, during which the local ecosystem experienced four-fold growth. She brings over 20 years of technology industry experience to her new role in Singapore.
The players
Kate Tulp
An executive with over 20 years of technology industry experience who recently transitioned from New Zealand country director to an APAC leadership role at ServiceNow.
ServiceNow
A cloud-based enterprise software company that provides a platform for managing digital workflows and IT services.
Pete Andrew
The group vice president for Australia and New Zealand who is serving as the acting lead for the New Zealand market.
The details
Tulp joined ServiceNow in September 2021 and previously spent 12 years at IBM and 6 years at Vodafone New Zealand. Following her move to Singapore, Pete Andrew, the group vice president for Australia and New Zealand, has stepped in as the acting lead for the New Zealand market. The company is actively recruiting a permanent country director to fill the vacancy created by the promotion.
Timeline
September 2021: Kate Tulp joined ServiceNow as New Zealand country director.
September 2026: Kate Tulp started the new APAC leadership role.
December 2026: ServiceNow plans to announce the new New Zealand country director.
Market Landscape
ServiceNow’s move follows a pattern of elevating high-performing regional leaders to oversee broader growth initiatives across Asia Pacific. This leadership shift tracks the firm's strategic focus on scaling the Moveworks platform after sustained growth in smaller national markets.
Operators in the region should monitor the interim leadership transition under Pete Andrew for changes in local account management or project oversight. Firms partnering with ServiceNow in New Zealand should watch for the official successor announcement in December to confirm future points of contact.
The takeaway
Leadership transitions in fast-growing ecosystems often create temporary management gaps that require clear interim oversight. Ensure you maintain direct communication lines with regional leadership during transition periods to prevent project friction.
What happens next
ServiceNow plans to announce the appointment of a new New Zealand country director by December 2026.
Further reading
For more on shifts in senior management and executive team structures, see People.
Source note: This article includes information reported by Reseller News.
