Agentic Advertising Tools Cut Campaign Setup Times by 80%
A luxury watch campaign achieved higher viewability and click-through rates by automating multi-market ad workflows.
Updated on Oct. 5, 2026 in Advertising
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The Media Shop utilized PubMatic’s AgenticOS platform to launch a luxury watch campaign across six Asia-Pacific markets. By centralizing inventory and audience targeting into a single automated workflow, the agency reduced campaign setup time from 40 minutes to eight minutes.
Why it matters
Agencies often face high manual overhead when executing programmatic campaigns across fragmented regions, which limits speed and accuracy. This shift toward agentic automation allows operators to scale multi-market campaigns with reduced labor costs and improved performance metrics.
The campaign delivered 23.8 million display impressions, exceeding the initial plan by 9.1%. Industry projections suggest programmatic advertising will account for 77% of Singapore's digital advertising revenue by 2028.
The players
The Media Shop
A Singapore-based advertising agency specializing in digital campaign management and multi-market activation.
PubMatic
A global sell-side platform providing programmatic advertising technology and automated workflow software for publishers and agencies.
The details
The Media Shop leveraged AgenticOS to coordinate ad inventory across Australia, Hong Kong, Indonesia, Malaysia, Singapore, and Thailand simultaneously. The software manages the cross-market activation in one centralized workflow, eliminating the need to configure each regional market individually. This consolidation of targeting mechanics resulted in the observed improvements in impression delivery and ad engagement.
Timeline
October 5, 2026: PubMatic released the campaign performance metrics.
2028: Projected year for programmatic advertising to hold 77% of Singapore digital ad revenue.
Market Landscape
This workflow integration mirrors the broader industry trend toward programmatic automation in Southeast Asia. It represents a significant step in the regional market's transition toward the 77% programmatic share projected for 2028.
Operators managing multi-market campaigns should reevaluate their current tech stack to determine if manual coordination can be consolidated through agentic workflows. Focus on measuring how automation impacts campaign setup hours versus higher-level engagement metrics like viewability.
The takeaway
Centralized, agentic workflows can significantly reduce the labor required for regional programmatic expansion while improving core campaign outcomes. Marketing operators should monitor their agency partners' use of similar automation platforms to identify potential efficiency gains in their next media buy.
Further reading
For more on industry shifts, visit our Advertising section.
More information
For deeper technical specifications, visit the PubMatic agentic advertising information page.
Source note: This article includes information reported by Exchangewire.
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