Chinese Feed Firms Expanded International Market Presence
As domestic competition intensifies, feed producers are capturing global share through low pricing and integrated service models.
Updated on Oct. 5, 2026 in Agriculture
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Chinese feed companies grew their international presence across Africa and Southeast Asia throughout the first half of 2026. This expansion follows increased efforts by firms to secure higher profitability outside of the saturated domestic market.
Why it matters
Operators face heightened global competition as major feed firms utilize aggressive pricing and bundled services like vaccines and genetics to disrupt local markets. These shifts signal a move toward more integrated supply chains that prioritize affordability to gain scale.
Haid, the third-largest feed company globally, reported total revenue of CNY 64.2 billion in the first half of 2026. This growth occurred amid a broader shift in industry dynamics, evidenced by the 17 percent revenue decline in CP Foods' Vietnamese operations during 2025.
The players
Haid
The third-largest feed company globally that focuses on aquafeed and integrated agricultural services.
Charoen Pokphand Foods
A major multinational agro-industrial and food conglomerate operating extensive poultry and aquaculture businesses.
The details
Chinese firms are bypassing traditional production models by bundling feed sales with technical support, vaccines, and genetics services. This integrated approach is paired with a low-pricing strategy designed to rapidly capture market share in developing regions. To maintain margins against this pressure, companies are increasingly incorporating local ingredients into their production processes.
Timeline
2025: CP Foods revenue in Vietnam fell 17 percent.
First half 2026: Haid sales volume and revenue increased.
2026: Haid pursued an IPO.
Market Landscape
This expansion marks a continuation of the trend where Chinese agricultural firms seek higher profitability abroad to counteract intense domestic competition. It follows recent industry patterns of scaling operations in emerging markets, even as firms like Haid delay capital-raising efforts through public markets.
Operators in the feed and aquaculture space should monitor the pricing strategies and integrated service packages offered by emerging global competitors. Maintaining competitiveness may require reevaluating local ingredient procurement and exploring ways to bundle services to enhance value for customers.
The takeaway
The move toward bundled service models, including genetics and vaccines, is a critical signal for local producers to differentiate their offerings. Monitor the expansion of these firms into new regional markets to determine if current pricing strategies remain sustainable against low-cost competitors.
Further reading
For broader trends in industry consolidation and production, see Agriculture
Source note: This article includes information reported by Seafoodsource.
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