Enteractive Named New Group CEO to Drive Scaling
The international gaming services provider has installed a new chief executive as it targets further expansion.
Updated on Oct. 5, 2026 in People
Enteractive has appointed industry veteran Stephen Parry as its new group CEO. He takes over the leadership role from co-founder Mikael Hansson, who is transitioning to executive chairman to focus on long-term strategy.
Why it matters
This leadership shuffle signals a shift in operational focus as the company moves into its next phase of international innovation. By separating governance from daily management, the firm aims to support its ongoing expansion across 50 global markets.
Enteractive currently supports more than 100 brands across 50 global markets. The company maintains a headcount of approximately 250 employees.
The players
Stephen Parry
The new group CEO of Enteractive who previously held senior leadership roles at major betting operators including William Hill and Flutter Entertainment.
Mikael Hansson
The co-founder and former CEO of Enteractive who has transitioned to the role of executive chairman.
Enteractive
A Malta-based gaming services provider that supports over 100 brands across 50 markets with a workforce of approximately 250 people.
The details
Stephen Parry assumes the role of group CEO, drawing on experience from senior positions at firms including Flutter Entertainment, William Hill, Superbet, and FDJ United. Mikael Hansson moves into the executive chairman role, where he will advise the leadership team on long-term strategic direction. The transition is designed to facilitate the company's next phase of growth and operational innovation.
Timeline
Enteractive was founded in Malta in 2008.
The appointment of Stephen Parry was announced on October 5, 2026.
Market Landscape
This management shift marks a formal evolution of the leadership structure established at the company's 2008 founding in Malta. It reflects a broader trend among mid-sized gaming support firms looking to scale via seasoned industry executive talent.
Operators in the gaming services sector should watch how this leadership change affects vendor service standards and international partnership agreements. The shift from a founder-led model to an experienced external CEO often signals a pivot toward aggressive market acquisition.
The takeaway
Management transitions often precede changes in operational efficiency and expansion strategy. Watch the firm's service consistency as the new CEO settles into the role and begins executing his growth plan.
Further reading
For more on industry-wide leadership shifts, visit People.
Source note: This article includes information reported by Gaming Intelligence.
