Hisense Shifted Strategy to Global Localized Production
The manufacturer is moving from simple exports to integrated regional hubs to capture market share.
Updated on Oct. 5, 2026 in Business Strategy
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Hisense executives outlined a strategy to scale its global footprint through a localized "7+1" regional network that integrates R&D, manufacturing, and sales. The company aims to transition from exporting products to exporting localized technological value.
Why it matters
By building out regional infrastructure, companies can reduce supply chain friction and better tailor product offerings to specific geographic markets. Hisense is emphasizing this transition as it eyes continued expansion in the ASEAN region.
Hisense currently operates 41 industrial parks and 32 R&D centers globally. The firm reports that its Laser TV segment captured 65.8% of global shipments in 2024.
The players
Hisense
A global consumer electronics and home appliance manufacturer with 57 years of operations.
The details
Hisense operates under a 'Local for Local' strategy, which replaces traditional export models with regional headquarters and factories. The current '7+1' framework links localized R&D, production, and sales teams to shorten development cycles. This infrastructure includes 65 overseas companies and offices worldwide, supporting the transition from cross-border shipping to localized manufacturing.
Timeline
Hisense entered the South African market in 1996.
Investment in laser display technology began in 2007.
The 17th FutureChina Global Forum convened on September 29, 2026.
Ground was broken for the Thailand HHA Smart Manufacturing Industrial Park in September 2025.
Market Landscape
Hisense is doubling down on the industry-wide trend toward regionalized manufacturing hubs. This move follows a long-standing shift from central export models to integrated regional production as a primary competitive strategy.
Operators should monitor whether local manufacturing footprints actually improve lead times or merely increase overhead. The success of this model depends heavily on the ability to replicate R&D and supply chain efficiency across diverse international markets.
The takeaway
Hisense is betting that physical proximity to regional markets is the key to maintaining a competitive edge in high-tech appliances. Monitor whether their '7+1' model increases margin sustainability compared to traditional cross-border logistics.
Further reading
Learn more about the latest developments in Business Strategy.
Source note: This article includes information reported by The Manila times.
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