Commercetools Appointed New Global Marketing Chief
The commerce technology firm has tapped Katy Hiller to lead its brand and growth strategy as it pivots toward AI tools.
Updated on Oct. 6, 2026 in People
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Commercetools has appointed Katy Hiller as its new Chief Marketing Officer to oversee global brand and product marketing. Hiller joins the firm as it focuses on scaling its autonomous commerce capabilities and enterprise-level infrastructure.
Why it matters
The company is strengthening its leadership bench to capture market share amid the industry-wide transition toward AI-driven commerce. Hiller will be responsible for navigating these competitive shifts as the company rolls out new autonomous platforms.
The new CMO brings over 20 years of B2B marketing experience to the firm, following a 7-year tenure at Sonatype. The company aims to leverage this background to scale its enterprise Sphere platform and its suite of AI tools.
The players
Katy Hiller
The new Chief Marketing Officer at commercetools with over 20 years of experience in B2B technology marketing.
commercetools
A provider of enterprise commerce technology that offers modular, AI-enabled infrastructure for global businesses.
The details
Hiller is tasked with directing global marketing strategy across product, brand, and field operations. Her arrival follows the 2026 launch of the company's autonomous commerce vision and the enterprise Sphere platform, which allow businesses to modernize digital infrastructure incrementally. She will also oversee the marketing of specialized tools like AI Hub and AgenticLift to existing customers.
Timeline
2026: Commercetools introduced its vision for autonomous commerce.
October 6, 2026: The company announced the appointment of Katy Hiller.
Market Landscape
The appointment marks a change in how the company positions the Sphere enterprise commerce platform against competitors. It follows a broader industry trend of vendors shifting focus from standard cloud infrastructure to specialized autonomous AI capabilities.
Operators currently using or evaluating commercetools should monitor how new branding and AI-focused messaging affects the product roadmap for 2027. Watch for changes in how the company prioritizes feature releases for the Sphere platform under new marketing leadership.
The takeaway
The addition of a veteran B2B marketing leader signals a renewed push to capture enterprise market share through AI integration. Operators should track the company's messaging shifts in upcoming product roadmaps to align their own procurement and digital transformation timelines accordingly.
Further reading
For more on shifts in executive leadership across the industry, visit People.
Live Poll
Are you planning to adopt autonomous AI systems for your business commerce operations this year?
