Hoffman Agency Formed Partnership With United Partners Network
The B2B marketing firm partnered with UPN to expand its global reach into new markets through local agency access.
Updated on Oct. 6, 2026 in Advertising
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The Hoffman Agency has entered a non-exclusive partnership with the United Partners Network to expand its service capabilities. The deal grants Hoffman access to UPN's international member agencies while providing network members with access to Hoffman's B2B communications and technology operations.
Why it matters
This partnership aims to help technology business clients reach local specialists in markets where the Hoffman Agency does not maintain a physical office. It allows for the scaling of international marketing campaigns without the overhead of establishing new, permanent corporate locations.
The Hoffman Agency currently employs more than 350 communications and marketing staff globally. The partnership scale remains unverified regarding the number of UPN agencies participating.
The players
The Hoffman Agency
A global marketing and communications firm with a focus on technology clients and operations in the US, Europe, and Asia.
United Partners Network
A global network of independent marketing and communications agencies founded by Maria Gergova-Bengtsson.
Maria Gergova-Bengtsson
The founder of the United Partners Network who established the organization to connect independent agencies worldwide.
The details
The collaboration functions by connecting Hoffman's internal technology and B2B communication infrastructure with UPN's local market expertise. The agencies will facilitate cross-border business through direct introductions and coordinate client opportunities in the Philippines and Mexico. Joint knowledge-sharing sessions will also be implemented to align service standards across the combined network.
Timeline
The two organizations began working together on October 6, 2026.
Market Landscape
This partnership follows a pattern where firms prioritize agile global networks over capital-intensive office buildouts. It marks a departure from the traditional model of building proprietary satellite offices in every target region.
Business owners should evaluate whether their international growth strategy requires a permanent physical footprint or if an agency partnership can provide the necessary local market expertise. Assess the potential for leveraging similar networks to access specialized skills in secondary markets without increasing fixed headcount.
The takeaway
Partnership networks serve as a low-cost mechanism for service providers to enter specialized international markets while maintaining existing operational technology. Managers should audit their current agency contracts to determine if existing partners offer similar access to global networks that could support regional business development.
Further reading
For more on industry shifts, visit the Advertising section.
Source note: This article includes information reported by PRovoke Media.
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