NOVUS Appointed New Dairy Manager for European Expansion
The company has named Moyna Bierma to lead its C.O.W.S. program rollout across Benelux, the U.K., and Ireland.
Updated on Oct. 6, 2026 in People
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NOVUS has appointed Moyna Bierma as its new C.O.W.S. program and dairy sales manager to spearhead the company's expansion into the European market. Bierma will oversee operations across the Benelux region, the U.K., and Ireland, leveraging over a decade of the program's U.S.-based experience.
Why it matters
The appointment marks a strategic shift to bring established North American dairy health and welfare assessment services to European markets. Operators should track how this service rollout impacts local sustainability reporting and dairy cow welfare standards in their region.
The C.O.W.S. program, which NOVUS is bringing to Europe, has over 10 years of operational history in the U.S. market. The scope of the current expansion covers the Benelux region, the U.K., and Ireland.
The players
NOVUS
A developer of animal health and nutrition solutions focused on sustainability and dairy industry productivity.
Moyna Bierma
The new dairy sales manager for NOVUS who holds a master's degree in animal science from Wageningen University.
The details
Bierma will focus on adapting the C.O.W.S. program to European dairy farm environments, integrating technical animal science knowledge with practical business solutions. By leading this initiative, she aims to bolster cow health, welfare, and operational sustainability metrics for regional dairy farmers. Bierma brings industry experience from prior roles at Lely International and Rovecom in the Netherlands to the new position.
Timeline
October 6, 2026: NOVUS announced the appointment of Moyna Bierma.
Market Landscape
The C.O.W.S. program is a specialized assessment initiative that has served the U.S. dairy industry for over a decade. This move represents a formal expansion of the program into European markets to address regional demand for sustainability and animal welfare standards.
European dairy operators should evaluate if this program aligns with their current animal welfare assessment vendors or sustainability reporting goals. Monitor local service availability as the firm adapts its technical support frameworks to the European market.
The takeaway
This appointment signals an effort by NOVUS to export proven U.S. animal welfare assessment methodologies into European dairy operations. Dairy business owners should prepare for new benchmarking options as these services transition into the regional market.
Further reading
For more on industry hiring and organizational strategy, visit the People section.
Source note: This article includes information reported by Feedstuffs.
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