Social Media Agency SAMY Acquired Get Engaged
The Madrid-based firm gains a U.S. operational foothold through the acquisition of the American agency.
Updated on Oct. 6, 2026 in Advertising
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Madrid-based social media agency SAMY has acquired U.S.-based Get Engaged in a cash-and-equity deal. The transaction serves to expand SAMY’s footprint in the United States while providing Get Engaged with additional resources to meet growing client demand.
Why it matters
SAMY’s move enables the firm to scale its international service offerings by leveraging Get Engaged’s established U.S. infrastructure. For Get Engaged, the integration allows the firm to scale its operations to better support its existing client base.
SAMY brings 1,200 employees across 20 global offices to the merger with Get Engaged, which employs more than 120 staff members. The deal integrates Get Engaged’s U.S. footprint as the primary operational base for the combined entity.
The players
SAMY
A Madrid-based social media agency operating 20 offices worldwide with a workforce of approximately 1,200 employees.
Get Engaged
A social media marketing firm founded in 2016 that maintains a profitable operational presence in Atlanta, New York, Nashville, and Los Angeles.
Alex Dermer
A co-founder of Get Engaged who is transitioning to the role of CEO of the agency following the acquisition.
The details
Under the terms of the transaction, Get Engaged will function as the U.S. operational hub for the combined firm. Get Engaged’s founders will retain ownership stakes in the newly integrated business to ensure leadership continuity, with Alex Dermer transitioning into the role of CEO of Get Engaged.
Timeline
October 6, 2026: SAMY completed its acquisition of Get Engaged.
Market Landscape
This acquisition follows the industry pattern of established firms using cash-and-equity mergers to bypass the costs of building new domestic operations from scratch. It highlights the continued consolidation of social media service providers seeking global scale.
Operators in the agency space should monitor how the integration of U.S. and European operations affects service pricing and account management. Keep a close eye on whether similar cross-border consolidations force smaller competitors to bundle services to maintain market share.
The takeaway
Large-scale acquisitions are often driven by a need to quickly secure local talent and infrastructure in high-demand markets. Monitor the integration process of this deal as a bellwether for how boutique firms maintain their brand identity while absorbing international corporate resources.
Further reading
For more on industry shifts, visit our section on Advertising.
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