Two Circles Named New Managing Director for Benelux
The sports consultancy has appointed Guido Klomp to oversee its expansion and fan engagement strategy in the region.
Updated on Oct. 6, 2026 in People
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Two Circles has appointed industry veteran Guido Klomp as Managing Director of its Benelux operations. The move marks a strategic effort by the sports consultancy to deepen its footprint in the region by leveraging data and technology to drive commercial growth for clients.
Why it matters
Sports organizations are increasingly prioritizing the translation of fan behavioral data into tangible revenue streams, driving demand for specialized consulting expertise. By installing leadership with deep regional ties, firms like Two Circles aim to capture that market share.
Two Circles currently manages fan data interactions for over 950 clients globally. The firm is now tasking its new leadership with expanding these capabilities across the Benelux market.
The players
Two Circles
A global sports consultancy that specializes in managing fan data and commercial strategy for major rights holders.
Guido Klomp
An executive with a decade of leadership experience at Triple Double and Golazo Brands, previously heading Dark Horses.
The details
Guido Klomp will lead the regional business by integrating the firm's existing data and technology capabilities with local marketing strategy. His role focuses on helping sports organizations bridge the gap between understanding fan behavior and executing commercial decisions. This expansion involves scaling service delivery to match the specialized needs of regional sports properties.
Timeline
October 6, 2026: Two Circles officially appointed Guido Klomp to lead its Benelux operations.
Market Landscape
This appointment follows the broader industry pattern of agencies hiring local experts to embed high-tech fan analytics into regional sports organizations. It signals a move away from generic consulting toward specialized regional platforms that leverage data to extract commercial value.
Operators in the sports and entertainment sector should monitor how new management integrates local marketing with data capabilities. This shift highlights a trend of scaling specialized consulting, which may force smaller boutique agencies to refine their value propositions to compete.
The takeaway
Commercial success in sports is increasingly tethered to the depth of fan data utilization rather than just sponsorship volume. Operators should evaluate their current tech stack to determine if they are adequately capturing behavioral insights to inform their next revenue cycle.
Further reading
Learn more about organizational shifts in the People section.
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Do you trust companies that collect fan data to act in the best interests of fans?
