Applicant Tattooed Foot for Job Search Opportunity
The role of Head of Yes at Virgin requires content creation during a six-month travel period.
Updated on Oct. 6, 2026 in Job Search
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Social media executive Bethany Blissett has tattooed the word 'YES' on her foot to bolster her application for a 'Head of Yes' position at Virgin. The company is currently recruiting for the role from both UK and US talent pools.
Why it matters
This recruitment strategy highlights the increasing value companies place on applicants who demonstrate personal brand integration and high engagement metrics on social platforms. It serves as a case study for businesses weighing traditional hiring against influencer-style talent acquisition.
The Head of Yes position offers a salary of £75,000 or $100,000 for six months of work. Candidates like 23-year-old Bethany Blissett, who holds 74,000 TikTok followers and 3.7 million likes, are competing for the single role.
The players
Virgin
A global conglomerate founded by Richard Branson with diverse interests in travel, telecommunications, and lifestyle branding.
Bethany Blissett
A 23-year-old social media executive from Kettering with 74,000 followers on TikTok.
The details
Virgin’s 'Head of Yes' role is structured around six months of international travel and content creation. Blissett, a social media executive, is leveraging her existing TikTok series to prove her fit for the role after previously applying unsuccessfully. The firm is open to applicants from both the UK and the US.
Timeline
October 20, 2026: Applications for the Head of Yes role close.
Market Landscape
This recruitment campaign follows the pattern of using high-profile, non-traditional roles to generate organic social media brand awareness. It aligns with broader industry trends where global brands prioritize content creators for marketing-heavy, travel-oriented roles.
Operators should evaluate if their own hiring processes for creative roles effectively weigh social media reach alongside core technical competencies. Review the competitive landscape for talent as companies increasingly use high-visibility, short-term contract roles to capture digital engagement.
The takeaway
When recruiting for roles centered on brand voice, focus on candidates who have already demonstrated their ability to build and sustain an online audience. If your business is considering a similar viral recruitment tactic, ensure you have a clear plan for measuring the return on investment.
Further reading
For more on evolving hiring trends, see our Job Search section.
More information
For full details on the role requirements or to apply, visit the Virgin Head of Yes application portal.
Source note: This article includes information reported by Northants Telegraph.
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