Edale Appointed VBR All Service as Italian Distributor
The manufacturer of printing equipment has partnered with VBR All Service to provide local sales, installation, and technical support to Italian converters.
Updated on Oct. 7, 2026 in Consumer Goods
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UK-based printing and converting equipment manufacturer Edale has appointed VBR All Service as its official distributor for the Italian market. This partnership aims to bolster regional support and equipment availability for local converters.
Why it matters
The collaboration seeks to bridge the gap between high-end equipment manufacturing and localized operational support. By leveraging VBR All Service for technical assistance and training, Edale intends to streamline service delivery for its Italian client base.
This partnership marks 1 formal distribution agreement between the two firms, consolidating support services for Italian operators. The total volume of equipment units to be serviced remains under the scope of the new agreement.
The players
Edale
A UK-based manufacturer of printing and converting equipment and a subsidiary of Canon.
VBR All Service
A service firm providing consultancy, installation, training, and technical maintenance for industrial printing equipment in Italy.
The details
VBR All Service will now handle local sales, equipment installation, and staff training for Edale in Italy. Central to this offering is the integration of the CartonLine FL6p, which combines printing and converting into a single workflow. By centralizing these functions through a local distributor, operators can access technical assistance and maintenance without relying solely on cross-border support channels.
Timeline
October 7, 2026: The partnership was formally announced.
Market Landscape
This partnership follows the operational expansion pattern established after Canon's acquisition of Edale. It reflects a broader trend of manufacturers offloading specialized regional support to local technical experts to improve equipment uptime.
Italian converters utilizing Edale equipment should review their existing service contracts to transition maintenance requests to VBR All Service. Operations teams should coordinate with the new distributor to update training schedules for the CartonLine FL6p platform.
The takeaway
The move underscores the growing reliance on third-party service integrators to ensure complex equipment remains operational. Operators should verify whether their current equipment providers offer similar localized technical support models to minimize potential maintenance delays.
Further reading
For more on industry shifts, visit our Consumer Goods section.
Source note: This article includes information reported by Labelsandlabeling.
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