Haco Industries Partnered for Ghana Production
Consumer goods makers can reduce logistics costs by outsourcing local manufacturing to regional facilities.
Updated on Oct. 7, 2026 in Consumer Goods
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Haco Industries has signed a manufacturing and distribution agreement with Ayewa Aberfur to produce its Amara lotion in Ghana. The partnership allows Haco to supply raw materials from Kenya while leveraging local production capabilities.
Why it matters
The strategy aims to produce goods closer to regional consumers, effectively shortening supply chains to mitigate logistics complexities. This model allows Haco to scale presence in new markets without the capital expenditure of owning factories or equipment.
Haco Industries has moved to regional production to support its supply chain, following a trajectory established since the company was founded in 1974. Plans are already in motion to scale this model further into the Nigerian and Senegalese markets.
The players
Haco Industries
A Kenya-based consumer goods manufacturer founded in 1974 that produces personal care products across the African continent.
Mary-Ann Musangi
The managing director of Haco Industries who has led the company's regional expansion strategy since 2019.
Chris Kirubi
The late founder of Haco Industries who established the company as a major regional player in the consumer goods space.
The details
Under the agreement, Ayewa Aberfur provides the necessary manufacturing capacity and equipment for the production of Amara lotion. Haco Industries retains control over the inputs by supplying raw materials manufactured in Kenya, including various plant oils such as argan, jojoba, shea, and cocoa butter. This structure avoids the asset-heavy burden of direct facility ownership while ensuring product consistency across different manufacturing sites.
Timeline
1974: Chris Kirubi founded Haco Industries.
February 2019: Mary-Ann Musangi became managing director.
2025: Musangi was named Woman Industrialist of the Year.
April 2026: Haco first announced the planned expansion.
October 6, 2026: Haco Industries signed the agreement with Ayewa Aberfur.
Market Landscape
This move follows the regional trend of decentralizing production to bypass logistics costs in competitive African markets. It mirrors the broader industry shift toward regional supply chain integration as firms scale across borders.
Operators looking to enter new territories should evaluate whether third-party production agreements offer a lower-risk alternative to capital investment. Review your current logistics spend against the potential for sourcing regional manufacturing partnerships.
The takeaway
Outsourcing production to local partners can preserve brand standards while significantly lowering the capital requirements of market entry. Evaluate your current procurement costs to determine if regionalizing the supply of raw materials would improve your margin performance in satellite markets.
Further reading
For more on managing regional production, visit Consumer Goods.
Source note: This article includes information reported by Daily News on African Billionaires and UHNWIs.
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