JD Sports Acquired Full Control of Retailer Cosmos Sport
The buyout of the remaining 20% stake marks a transition for operators managing regional retail expansions.
Updated on Oct. 7, 2026 in Business Strategy
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JD Sports has exercised its option to purchase the final 20% stake in the Greek retailer Cosmos Sport, which simultaneously completed a 100% acquisition of Sport Vision Greece from BDS Sport Group LTD.
Why it matters
The deal consolidates control of brands like Sport Vision, Buzz, and TIKE, which collectively serve a market currently driven by high consumer demand for athleisure products.
Cosmos Sport finished 2025 with a €22.7 million cash surplus and €20.01 million in pre-tax profit, up 55.17% over the prior year. Meanwhile, the newly acquired Sport Vision Greece brings €13.3 million in short-term liabilities onto the balance sheet.
The players
JD Sports
A global sports fashion retailer that operates as a mass-market multi-brand distributor.
Cosmos Sport
A Greek-based retailer that focuses on athletic apparel and footwear distribution.
Sport Vision Greece
An operator of retail brands including Sport Vision, Buzz, and TIKE.
BDS Sport Group LTD
A corporate entity that previously held the ownership shares of Sport Vision Greece.
The details
Cosmos Sport secured full ownership of Sport Vision Greece by purchasing all shares from BDS Sport Group LTD to absorb its regional retail operations. Simultaneously, JD Sports finalized its total control of Cosmos Sport by exercising its outstanding option to buy the remaining 20% stake. This move centralizes governance for multiple retail brands operating across Greece, Cyprus, Bulgaria, Croatia, and Romania.
Timeline
JD Sports first acquired an 80% stake in Cosmos Sport in 2021.
Sport Vision Greece incurred significant financial losses throughout 2024.
Cosmos Sport saw its annual sales increase by 16.12% in 2025.
Retailer sales rose 16.3% during the first eight months of 2026.
JD Sports exercised its purchase option for the remaining 20% stake on August 28, 2026.
Market Landscape
This development follows the pattern established by the 2021 JD Sports acquisition of its initial 80% stake in Cosmos Sport, marking the final stage of that integration. It reflects a wider consolidation trend where established global retailers absorb regional entities to streamline supply chains.
Operators should monitor whether this centralization leads to standardized procurement processes across the Balkan and Mediterranean regions. Evaluate whether your own supply chain partners are undergoing similar consolidation, as these shifts often change regional inventory availability.
The takeaway
Consolidation often signals a shift toward centralized inventory management that can create efficiencies or service bottlenecks for local vendors. Monitor your suppliers for ownership changes that might alter their willingness to maintain current order volumes or payment terms.
Further reading
For more on how major retailers integrate regional acquisitions into their operations, see Business Strategy.
Source note: This article includes information reported by Η Ναυτεμπορική.
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