Brand Metrics Launched Predictive Campaign Outcome Tools
Advertisers and agencies can now use historical campaign data to forecast advertising performance before going live.
Updated on Oct. 9, 2026 in Advertising
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Brand Metrics has launched a new brand outcomes prediction service designed to help advertisers and agencies plan campaigns around shared performance expectations. The tool utilizes campaign delivery data and creative assets to project potential impacts for users across 35 global markets.
Why it matters
By enabling stakeholders to forecast results before capital is deployed, the platform aims to standardize the alignment between media buyers and sellers. This shift allows operators to move from reactive post-campaign analysis to predictive planning for advertising budgets.
The firm has measured over 60,000 campaigns since its 2018 founding, with technology currently deployed across 35 markets. Its database now includes 13 million survey responses to support ongoing predictive modeling.
The players
Brand Metrics
A Gothenburg-based advertising technology firm that provides brand measurement and predictive analytics to global agencies and advertisers.
The details
The outcomes prediction tool processes campaign delivery data and creative assets to identify likely campaign impacts. This mechanism provides a standardized basis for media buyers and sellers to negotiate expected performance metrics. The launch coincides with a broader rebranding effort, including a new website and a logo featuring three shapes representing brand, metrics, and movement.
Timeline
Brand Metrics was founded in Gothenburg in 2018.
The company won the Best CTV AdTech Innovation award in 2025.
The brand outcomes prediction tools were launched on October 1, 2026.
Market Landscape
The advertising industry has historically relied on post-campaign performance reporting to determine efficacy. This launch marks a structural move toward predictive modeling, allowing operators to adjust creative and spending strategies before campaign delivery is finalized.
Operators managing advertising budgets should evaluate whether predictive tools can reduce the margin of error in creative performance. Review your current campaign planning process to determine if historical data is being leveraged to set benchmarks before budget allocation.
The takeaway
Predictive analytics are shifting the planning phase of advertising from subjective estimation to data-informed expectation. Owners should track whether these tools provide measurable improvements in campaign ROI over the coming fiscal year.
Further reading
For more on industry shifts in digital marketing, see Advertising.
More information
To explore the new predictive capabilities or view the company history, visit the Brand Metrics corporate website.
Source note: This article includes information reported by Exchangewire.
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