Salomon Appointed New Strategy and Transformation VP
The appointment aims to sustain growth at the Amer Sports brand following a 37% increase in quarterly revenue.
Updated on Oct. 10, 2026 in People
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Salomon has appointed Katharina Bahde as its new vice-president of strategy and transformation. She joins the leadership team to guide long-term planning for the outdoor brand, which is a key component of the Amer Sports Outdoor Performance division.
Why it matters
Salomon is positioning itself to capitalize on recent momentum as its parent company's Outdoor Performance division seeks to integrate high-level strategic expertise. This leadership shift comes as the business manages rapid scaling across its global operations.
Salomon’s parent company reported $569 million in Outdoor Performance division sales for the second quarter of 2026, a 37% increase year-over-year. The brand is currently focused on leveraging new leadership to sustain this growth trajectory.
The players
Katharina Bahde
The newly appointed vice-president of strategy and transformation who now sits on the Salomon board of directors.
Salomon
A high-performance outdoor apparel and equipment manufacturer owned by Amer Sports.
Amer Sports
A global athletic and outdoor company that manages a portfolio of performance brands including the Outdoor Performance division.
Guillaume Meyzenq
The president of the Amer Sports mountain brand who oversees the strategic integration of new leadership.
The details
Katharina Bahde, who joined Salomon in 2024, will now report to Amer Sports mountain brand president Guillaume Meyzenq. Her remit includes overseeing global and regional strategic direction and leading initiatives designed to scale the organization’s output. Bahde has also been added to the Salomon board of directors to ensure alignment between high-level transformation goals and day-to-day execution.
Timeline
Katharina Bahde first joined Salomon in 2024.
The Outdoor Performance division generated $569 million in revenue during the second quarter of 2026.
Katharina Bahde was appointed to the vice-president role in October 2026.
Market Landscape
This leadership appointment follows the strong growth figures established in the 2026 Amer Sports Outdoor Performance quarterly earnings report. The move mirrors a broader industry trend of scaling executive oversight to manage significant jumps in quarterly revenue.
Operators should watch for shifting strategic priorities at the brand as it attempts to solidify the gains seen in its latest quarterly results. The focus on transformation suggests a possible change in operational procurement or distribution efficiency in coming months.
The takeaway
Large-scale growth often necessitates a dedicated strategic lead to ensure internal systems keep pace with revenue expansion. Watch for the company's next annual report to see which specific transformation metrics the new vice-president prioritizes.
Further reading
For more on industry leadership trends, visit our People section.
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