OneAdvanced Promoted Staff to Bolster ANZ Operations
The software firm appointed new marketing and go-to-market leadership to drive regional growth.
Updated on Oct. 11, 2026 in People
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OneAdvanced has announced the appointment of Brynn Beetge as Go-To-Market Director and Andrew Inkpen as Marketing Manager for Australia and New Zealand. These leadership changes are intended to support the company's expanding market presence in the region.
Why it matters
The appointments reflect an intensified investment in regional operations for the firm, which manages enterprise software for over 20,000 customers globally. These roles aim to align local go-to-market strategies with the needs of its existing client base, including major institutions like TAFE Queensland and Glencore Coal.
OneAdvanced maintains a portfolio of over 20,000 global customers. The scale of the firm's client base includes large-scale entities such as TAFE Queensland, the University of Melbourne, and Glencore Coal.
The players
OneAdvanced
A global enterprise software provider serving over 20,000 customers across various sectors including education and natural resources.
Brynn Beetge
A leadership professional who previously served as APAC Director of Marketing and is now the Go-To-Market Director for Australia and New Zealand.
Andrew Inkpen
A business graduate from the University of Newcastle who has been appointed to the role of Marketing Manager.
The details
Brynn Beetge, who previously joined the firm in 2024 as APAC Director of Marketing, will now oversee go-to-market strategy in Australia and New Zealand, reporting to the regional Country Director. Andrew Inkpen, a business graduate from the University of Newcastle, will report directly to Beetge to manage marketing operations. This structural alignment intends to streamline the firm's regional outreach and service delivery to its established customer network.
Timeline
Brynn Beetge joined OneAdvanced in 2024.
OneAdvanced announced the new regional appointments on October 12, 2026.
Market Landscape
The appointments follow the industry trend of firms centralizing regional leadership to better manage complex service contracts. This reflects the broader shift toward localizing enterprise software sales teams in the APAC market to maintain competitive retention rates.
Operators should monitor whether these regional leadership changes lead to increased service frequency or expanded platform features for clients in the ANZ market. Management teams currently using the firm's software should evaluate if their existing service agreements align with the new leadership's go-to-market priorities.
The takeaway
Leadership transitions in key regional markets often signal an impending shift in how firms package or distribute their services. Operators should review their existing vendor contracts to ensure they remain aligned with the updated regional service strategies.
Further reading
For broader insights on industry talent trends, visit our People section.
Source note: This article includes information reported by Scoop.
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