Alohas Expanded Physical Footprint With Two New Stores
The footwear brand added locations in Paris and San Francisco to its international retail network.
Updated on Oct. 13, 2026 in Openings & Closings
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Alohas has expanded its retail presence to 13 total physical stores with the addition of new locations in Paris and San Francisco. The footwear brand is actively scaling its storefront count to support strategic market entry and build brand visibility.
Why it matters
The company is prioritizing physical expansion to deepen its connection with regional audiences and reach new customer segments in key creative markets. This shift reflects a broader strategy to establish permanent storefronts after recent expansions in New York and Vienna.
The firm now operates 13 physical stores globally, up from a smaller base following recent openings in New York City, Vienna, and Los Angeles. These additions follow the brand's launch in 2015.
The players
Alohas
A footwear brand established in 2015 that sells sneakers, sandals, and ballet flats through an expanding network of international physical storefronts.
The details
Alohas targets retail real estate by identifying specific opportunities that align with its brand image. The physical expansion allows the company to move beyond e-commerce, using storefronts in cities like Paris and San Francisco to consolidate its presence and engage directly with consumers of its sneakers, sandals, and ballet flats.
Timeline
2015: Alohas brand launched.
May 2026: Alohas opened stores in New York City and Los Angeles.
October 2026: Alohas opened Paris and San Francisco stores.
Market Landscape
Alohas is following the industry-wide trend of digital-native brands scaling physical retail to complement existing e-commerce operations. This expansion mirrors the strategy of other apparel companies seeking to solidify brand recognition in major international fashion hubs.
Operators should monitor how brands leverage physical, high-traffic storefronts to lower customer acquisition costs compared to pure-play digital advertising. Businesses looking to expand should evaluate whether their current markets support the higher overhead of physical leases.
The takeaway
Direct-to-consumer brands are increasingly using physical storefronts to cement their presence in high-profile cities like Paris and San Francisco. Keep track of your own regional growth metrics to determine when a physical touchpoint might improve local market penetration.
Further reading
For more on industry shifts in retail, visit Openings & Closings.
Source note: This article includes information reported by WWD.
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