Curious Orange Launched Experiential Agency Unit
The firm established a standalone division to manage live events for clients like Google and Irish Rail.
Updated on Oct. 13, 2026 in Remote Work
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Curious Orange has spun off its experiential marketing arm into a standalone agency, Curious Orange Live. The firm, which employs 15 staff members across six global offices, will focus on early-stage project planning.
Why it matters
By creating a dedicated unit, the agency aims to secure deeper project integration with clients by participating before audience formats or project briefs are finalized.
The agency maintains a team of 15 people across international hubs, with managing director Kieran Traynor bringing 18 years of experience to the role.
The players
Kieran Traynor
The managing director for the EMEA region with 18 years of industry experience in production and agency growth.
Curious Orange
A marketing and branding firm that provides strategic client services for international brands.
A multinational technology corporation that utilizes external agencies for marketing and live events.
The details
Curious Orange Live operates as a distinct entity from its parent company, targeting involvement in the initial planning phases of client projects. The agency model emphasizes active contribution to strategy before a project brief is defined, aiming to provide live-event expertise at scale. The agency maintains a global footprint with offices in Dublin, Paris, Barcelona, New York, Austin, and San Francisco.
Timeline
March 2024: Curious Orange was launched.
October 2026: Curious Orange Live was launched.
Market Landscape
This move marks a strategic departure from the industry-wide consolidation trend observed since the 2019 S4 Capital acquisition of Firewood Marketing. Instead of merging capabilities, the firm is opting for a niche, standalone model to maintain agility in early-stage planning.
Business leaders should track whether this early-engagement model increases project retention compared to traditional brief-based sourcing. Operators should reevaluate their procurement criteria if the shift proves that planning-stage involvement yields better ROI than later-stage execution.
The takeaway
The agency is betting that deep integration during the conceptual phase of a project will differentiate its services from traditional production houses. Owners should monitor if this advisory-led approach allows agencies to capture higher-margin strategy work early in the project lifecycle.
Further reading
For broader trends in agency structures, explore the latest analysis in Remote Work.
Source note: This article includes information reported by Conference_News.
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