Zixi and TAG Systems Expanded Video Ad Tech
Broadcasters can now automate SCTE-35 marker restoration to protect ad inventory and prevent revenue loss.
Updated on Oct. 13, 2026 in Advertising
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Zixi and TAG Video Systems have expanded their technical partnership to integrate TAG Content Matching into the Zixi Platform. This update enables broadcasters to automatically verify redundant video feeds and restore stripped SCTE-35 markers.
Why it matters
The integration addresses revenue leakage caused by missing ad availability markers and switching errors in complex video delivery chains. It ensures that ad avails and regional cues are preserved throughout the broadcast pipeline.
Building on a partnership established in 2020, the companies expanded their integration of TAG Content Matching technology into the Zixi Platform. The scope covers global broadcasting and content delivery infrastructure.
The players
Zixi
A provider of software-defined video delivery platforms for managing live broadcast and streaming infrastructure.
TAG Video Systems
A developer of real-time software-based monitoring and visualization tools for media production and distribution.
The details
The Zixi Platform now uses a software development kit to incorporate TAG fingerprints, which confirm that inputs and outputs in a processing chain match. When sources align, the platform merges them; if matching ceases, it flags the discrepancy. This mechanism specifically targets the restoration of SCTE-35 markers, which are frequently stripped during transport, preventing ad-insertion failures.
Timeline
2020: Zixi and TAG Video Systems began their partnership.
- 2026-10-13
The expanded integration was officially announced.
Market Landscape
The SCTE-35 standard governs digital program insertion markers, which this integration aims to preserve in automated workflows. This development follows industry patterns of shifting toward software-defined monitoring to ensure standard compliance across fragmented delivery chains.
Operators managing high-volume broadcast feeds should audit their current workflows for SCTE-35 marker loss. Those experiencing recurring ad-insertion errors should evaluate whether automated fingerprint matching can reduce reliance on manual feed verification.
The takeaway
Automated feed monitoring is becoming critical for protecting ad-based revenue models in complex distribution environments. Operators should monitor their signal processing chains for dropped markers and benchmark the frequency of switching errors before and after deploying automated matching technology.
Further reading
For more on industry shifts in ad delivery, visit our Advertising section.
Source note: This article includes information reported by TVBEurope.
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