IFS to Shift Sales Strategy Toward Resellers by 2029
IFS users will face changes in service delivery and incremental costs as the firm doubles its reliance on third-party resellers.
Updated on Oct. 15, 2026 in Remote Work
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IFS plans to grow its reseller-driven sales to 30 percent by 2029, doubling its current 15 percent share. The software company also launched a new AI-driven warehouse tool as it shifts its go-to-market strategy toward partner-led services.
Why it matters
By scaling its channel partner network, IFS intends to shift the delivery of specialized services around its new intelligence platform to resellers. This expansion forces customers to re-evaluate their software procurement as they prepare to pay incremental costs for integrated AI tools.
IFS aims to double its current 15 percent reseller-driven sales to 30 percent by 2029. Partners already contribute 45 percent of total annual revenue through joint or influenced sales across the company's global network of 500 partners.
The players
IFS
A global software provider that develops enterprise resource planning and field service management tools.
Siemens
A global technology conglomerate collaborating with IFS on a joint go-to-market strategy.
The details
The strategy centers on integrating partners directly into customer systems to increase product stickiness. Simultaneously, the newly launched Fulfillment Flow tool leverages AI to provide context-aware decisioning for warehouse operations. Customers will be charged an incremental fee on top of existing software costs to access these intelligence platform capabilities.
Timeline
2014: IFS introduced its formal partner programme structure.
September 2025: IFS unveiled the Global Purple Circle Partner Program.
October 2026: The IFS Unleashed event was held in Orlando.
2029: IFS targets hitting 30 percent of sales through resellers.
Market Landscape
The 2029 target marks a significant acceleration of the partner-led model established by the 2014 program launch. This shift aligns with broader industry trends toward embedded AI and service-heavy software ecosystems.
Operators currently using IFS software should prepare for potential changes in vendor support as the company shifts more service delivery to third-party resellers. Procurement teams should audit existing service agreements to account for the incoming incremental fees tied to new intelligence tools.
The takeaway
The move signals that IFS is prioritizing partner-led implementation to handle its increasingly complex, AI-driven software ecosystem. Business owners should monitor partner contract renewals to see how these service-model shifts impact their long-term technical support costs.
Further reading
Learn more about evolving distribution models in our Remote Work section.
Source note: This article includes information reported by IT Europa.
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