Canal+ and DStv Launch Combined African Media Platform
Advertisers can now reach 23.5 million households across 50 countries through a single integrated ad network.
Updated on Oct. 16, 2026 in Advertising
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Canal+ Group and DStv have launched an integrated advertising platform following the acquisition of MultiChoice Group. This unified media network now provides marketers with access to 23.5 million households across 50 countries.
Why it matters
The integration aims to consolidate advertising capabilities across the continent, allowing brands to leverage scaled audience data and technology to reach viewers in a rapidly growing digital landscape.
The combined network reaches 23.5 million households across 50 countries, with DStv Stream logging 61 million viewing sessions during the preceding nine months. Sales volumes through these channels have increased to four times the level recorded during the corresponding period last year.
The players
Canal+ Group
A major multinational media company and television broadcaster.
MultiChoice Group
A leading African entertainment provider and video-on-demand operator.
Magnite
An independent sell-side advertising technology platform.
Google Ad Manager
A comprehensive ad serving and management platform for publishers.
The details
The platform integrates DStv Media Sales with Canal+ Advertising to provide a unified inventory for brands. It utilizes technical solutions from Google Ad Manager and Magnite to optimize ad delivery across the combined footprint. The strategy targets the increasing migration to connected devices, noting that 10 percent of Nigerian subscribers now consume content through such platforms.
Timeline
October 2026: The Africa Forward event was held in Lagos.
November 2026: New subscription packages and channels are scheduled to launch.
2029: Nigeria is projected to lead global digital advertising growth.
Market Landscape
This integration aligns with the projected 2029 global digital advertising growth trajectory for Nigeria. It marks a shift toward unified media buying power as the region prepares for expected expansion in digital content consumption.
Advertisers should prepare for expanded reach across 50 countries and a consolidated inventory management system. Operators should watch for changes in subscription offerings and channel lineups starting in November 2026.
The takeaway
The consolidation of these platforms offers a singular access point for massive African media audiences. Marketers should track the adoption rates of the new connected device features to benchmark their own digital engagement strategies in the region.
What happens next
New subscription packages and channels are set to launch in November 2026.
Further reading
For broader trends in media buying and industry shifts, visit Advertising.
Source note: This article includes information reported by Marketing Edge Magazine.
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