INDASA Launches Charity Campaign for Rhino Conservation
Body shops and distributors can support rhino protection through every box of Rhynogrip and Rhynostick products purchased.
Updated on Oct. 16, 2026 in Philanthropy
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INDASA has launched a year-long partnership with UK-registered charity Save the Rhino International to support global wildlife conservation. The campaign encourages professional body shop workers and distributors to contribute to the cause through the purchase of select surface preparation products.
Why it matters
This initiative links B2B product procurement to corporate social responsibility goals, providing operators with a turnkey method to support non-profit objectives during routine maintenance and repair supply purchases.
INDASA will donate €0.03 for every box of special-edition 150mm and 125mm Rhynogrip and Rhynostick products sold. The campaign spans a one-year commitment to support the mission of Save the Rhino International.
The players
INDASA
A manufacturer of high-performance surface preparation products for the automotive and industrial sectors.
Save the Rhino International
A UK-registered charity focused on the long-term survival of rhino species through global conservation partnerships.
The details
The initiative integrates charitable fundraising into the standard distribution workflow for body shop supplies. By using special-edition packaging for Rhynogrip and Rhynostick materials, the company enables end-users to support conservation efforts simply by purchasing their existing inventory needs.
Timeline
The campaign will run for a duration of one year.
Market Landscape
This partnership reflects a broader trend of manufacturing firms embedding philanthropic goals into standard supply chain operations, similar to objectives outlined in the ISO 26000 guidance on social responsibility. The move aligns with an industry shift where suppliers seek to differentiate standard commodity products through social impact messaging.
Distributors and body shop owners can evaluate whether these products align with their own corporate sustainability reporting requirements. While the donation per unit is small, the initiative allows high-volume users to generate predictable, cumulative support for the cause over the next year.
The takeaway
This partnership provides a low-friction opportunity for operators to tie procurement budgets to observable charitable contributions. Management should track whether such packaging variants influence purchasing preferences among their own vendor base.
Further reading
For more context on how businesses integrate social impact into their operations, explore our Philanthropy section.
Source note: This article includes information reported by BodyShop Business.
Live Poll
Do you believe purchasing products tied to charity donations is an effective way to support conservation?
