MIDLAND Appointed New VP for Specialty Paper Division
The company hired a new leader to scale its technical support and sales growth in the specialty media sector.
Updated on Sept. 30, 2026 in People
MIDLAND has promoted Jack O'Toole to Vice President of Specialty Paper & Film. O'Toole will focus on accelerating market development for the division's high-speed inkjet and specialty media applications.
Why it matters
The appointment signals a shift in MIDLAND's strategy to bolster technical customer support as it seeks to capture demand in specialized printing segments. By aligning internal leadership with specific product applications, the firm aims to deepen its market penetration.
MIDLAND named one new executive to lead its Specialty Paper & Film division, following a year where O'Toole spearheaded cross-selling initiatives within the company. The scope of this organizational change includes the total portfolio of the firm's high-speed inkjet media.
The players
MIDLAND
A distributor and provider of specialty media and paper products that focuses on high-speed inkjet applications.
Jack O'Toole
The newly appointed Vice President of Specialty Paper & Film who previously held leadership roles at Bridgewater Associates, Oaktree Capital, and Brookfield Asset Management.
The details
O'Toole will collaborate with existing leadership to expand customer education programs and application support, targeting growth in high-speed inkjet workflows. This move leverages his background in financial services and sales leadership to refine how the company engages with clients on technical media needs. The strategy aims to bridge the gap between product availability and client-side implementation.
Timeline
September 30, 2026: Announcement of Jack O'Toole's appointment.
Past year: Jack O'Toole led cross-selling efforts at MIDLAND.
Market Landscape
MIDLAND's appointment follows the broader industry trend of prioritizing specialized technical expertise to support high-speed inkjet integration. This strategy marks a departure from traditional distribution models by embedding deeper application support into the sales structure.
Operators currently sourcing specialty inkjet media should anticipate expanded technical documentation and application support as the division scales. Business owners should monitor these resources to determine if they can reduce internal training time for new printing workflows.
The takeaway
The appointment underscores the growing importance of combining financial rigor with deep product application knowledge to sustain market growth. Operators should track whether the new support initiatives lead to measurable improvements in their own media procurement efficiency.
Further reading
For more on executive shifts and leadership changes in the industry, visit People.
