Momentum Named Agency of the Year by Sponsorship Group
The Omnicom subsidiary achieved the honor after executing major brand activations for clients at global sporting events.
Updated on Oct. 1, 2026 in Advertising
The Sponsorship Marketing Association awarded the Agency of the Year title to Momentum, marking the first time the firm has received this designation. The recognition followed a performance year characterized by high-profile brand activations.
Why it matters
The association cited the agency for delivering its strongest year of performance to date. This highlights the increasing reliance on complex fan activation platforms for brands operating within the global sports marketing sector.
This award marks the first time Momentum, an Omnicom subsidiary, has received the Agency of the Year title. The agency serves clients including Anheuser-Busch, Coca-Cola, GEICO, Verizon, and Walmart.
The players
Momentum
A subsidiary of Omnicom that specializes in creative, technology, and strategy to deliver global brand experiences.
Sponsorship Marketing Association
An industry organization that evaluates and recognizes agency performance in the sponsorship and marketing sector.
Omnicom
A global marketing and communications holding company that serves as the parent organization for various agency brands.
The details
Momentum secures its market position by integrating creative, technology, strategy, and design to build immersive brand experiences. During 2025, the agency executed activations at major events such as the FIFA Club World Cup, the Super Bowl, and Formula 1. The firm now shifts its focus toward developing new fan activation platforms for the upcoming LA28 Olympic Games.
Timeline
Momentum executed activations at major global sporting events throughout 2025.
The Sponsorship Marketing Association named Momentum Agency of the Year on October 1, 2026.
Market Landscape
The agency is aligning its strategic resources with the preparation cycle for the LA28 Olympic Games. This development follows a pattern where top-tier agencies utilize successful event activations as the primary engine for securing long-term contracts with global brands.
Operators should monitor how major agencies leverage event-based activations to capture market share during high-visibility global cycles. Businesses should evaluate whether their own marketing partners provide similar cross-functional capabilities in technology and strategy.
The takeaway
Large-scale sporting events continue to serve as the most effective proving grounds for agency brand-experience capabilities. Operators should track the evolving requirements for fan engagement platforms as agencies prepare for the upcoming LA28 Olympic Games.
Further reading
For more on evolving agency standards and industry trends, see our Advertising section.
More information
For more details on the firm's services and portfolio, visit the Momentum Worldwide company website.
