MPM Products Appointed North America President in July

The pet products firm tapped its former global marketing chief to grow its footprint in a $165 billion U.S. market.

Updated on Oct. 2, 2026 in Consumer Goods

Bold vector editorial illustration of a premium leather pet collar with a brass buckle, symbolizing growth in the pet care sector. — MPM Products appointed Samantha Greenwood as President of North America in July, aiming to capture growth in the $165 billion U.S. pet care market. AI Illustration. Upload story photo >

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MPM Products appointed Samantha Greenwood as President of North America in July 2026. The move follows a significant private equity transition for the U.K.-based company and aims to capture a larger share of the expanding U.S. pet sector.

Why it matters

The appointment signals a shift toward brand-led growth in a maturing pet care industry where U.S. spending is projected to reach $165 billion this year. Operators in consumer categories should watch how leadership changes at private-equity-backed firms translate to retail expansion strategies.

The U.S. market now accounts for more than 40% of MPM revenue as the sector nears $165 billion in total annual spending. This follows a 2025 ownership transfer to Partners Group, which oversees the company's presence across 50 markets.

The players

Samantha Greenwood

The President of North America for MPM Products who previously led the company's global marketing initiatives.

MPM Products

A U.K.-based consumer goods company specializing in pet food that operates in 50 global markets.

Partners Group

A global private equity firm that acquired MPM Products in 2025.

Mondelēz International

A multinational food and beverage company where Greenwood held positions before joining MPM.

Kraft Heinz

A global food corporation where Greenwood worked prior to 2022.

The details

Samantha Greenwood, who served as global CMO for four years, is tasked with scaling the company's U.S. team and expanding its retail and online footprint. The strategy leans into the pet humanization trend, which continues to drive spending across 95 million pet-owning U.S. households. The firm previously expanded its U.S. presence using a model supported by its five-year B Corporation status.

2002: MPM was founded.
2021: MPM expanded operations into the U.S. market.
2022: Greenwood joined MPM.
2025: MPM was sold to Partners Group.
July 2026: Greenwood was promoted to North American president.

Market Landscape

This appointment follows the established industry trend of pet humanization that drives record spending across 95 million pet-owning U.S. households. The move echoes a broader pivot by private-equity-backed consumer brands looking to deepen their footprint in the highly competitive U.S. market.

Owners in the pet industry should monitor the aggressive retail expansion strategies of private-equity-backed competitors. Watch for shifts in marketing spend and distribution channel focus as firms prioritize the U.S. market to meet 2026 spending projections.

The takeaway

The move underscores the importance of local leadership to sustain market share in the consolidating pet care sector. Operators should track the competitive responses from other private-equity-backed brands as they adjust their U.S. retail presence for the second half of 2026.