Rep Data Expanded Leadership After Acquisition Streak
The data quality firm has promoted its chief research officer and hired a new sales lead to manage growth.
Updated on Oct. 2, 2026 in People
Rep Data has expanded the role of chief research officer Steven Snell while appointing Jay Popovich as senior vice-president of sales. These leadership shifts follow the company's acquisitions of ReDem, SightX, and Owl Solutions over the past several months.
Why it matters
The leadership consolidation follows a period of rapid inorganic growth, signaling that the company is now prioritizing the integration of newly acquired research technology and data services. For operators, this expansion underscores a shift from acquisition-led growth to operational execution in data cleaning and sales.
The firm integrated three distinct entities, ReDem, SightX, and Owl Solutions, during the past several months to bolster its research technology. Jay Popovich joins the leadership team bringing seven years of tenure from his prior role at Lucid.
The players
Steven Snell
Chief research officer at Rep Data tasked with leading in-survey data cleaning and research services.
Jay Popovich
The new senior vice-president of sales for Rep Data who previously served as chief revenue officer at Panoplai.
Rep Data
A U.S.-based data quality firm focused on survey technology and research services.
The details
The expanded role for Steven Snell centralizes research leadership across three key operational pillars: in-survey data cleaning, research technology, and research services. Simultaneously, the appointment of Jay Popovich is designed to strengthen the company’s commercial leadership and sales strategy following its recent acquisition streak. These moves reflect a strategic push to harmonize research outputs and service offerings across the newly acquired units.
Timeline
Rep Data acquired ReDem, SightX, and Owl Solutions over the past several months.
Market Landscape
This move mirrors the consolidation patterns seen during the post-acquisition integration phase of the 2024 survey-tech consolidation cycle. It marks a transition from purchasing market share to building centralized internal operations.
Operators in the market research space should monitor how Rep Data’s consolidated research services affect standard data-cleaning costs. Watch for changes in pricing or service-level agreements as the firm integrates its new technological assets.
The takeaway
Rapid inorganic growth requires immediate organizational alignment to turn new assets into functional output. Monitor your competitors' post-acquisition leadership structures as an early indicator of their next service expansion or pricing pivot.
Further reading
For broader insight into executive movement, visit People.
Source note: This article includes information reported by Research Live.
