Honda Will Auction Signed Motorcycle Parts for Charity
The HRC Progressive team is auctioning signed race bodywork to generate support for the Pediatric Brain Tumor Foundation.
Updated on Oct. 3, 2026 in Philanthropy
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Honda HRC Progressive will auction motorcycle bodywork used in the SuperMotocross series to raise funds for the Pediatric Brain Tumor Foundation. The auction proceeds support research and family services for childhood brain cancer.
Why it matters
The initiative deepens a 35-year partnership between Honda and the non-profit to drive long-term funding for pediatric cancer research. This ongoing collaboration highlights how competitive sports teams can leverage assets to support institutional philanthropic goals.
The Pediatric Brain Tumor Foundation has raised more than $65 million since its 1991 launch. Honda and the organization have maintained a collaborative relationship for 35 years, including three consecutive years of HRC Progressive involvement.
The players
Honda HRC Progressive
The factory racing team representing Honda in professional SuperMotocross competition.
Pediatric Brain Tumor Foundation
A national non-profit organization established in 1991 dedicated to childhood brain cancer research and family support.
Hunter Lawrence
A professional motorcycle racer competing for Honda HRC Progressive.
Jett Lawrence
A professional motorcycle racer competing for Honda HRC Progressive.
Jo Shimoda
A professional motorcycle racer competing for Honda HRC Progressive.
The details
The auction features bodywork components from round two of the SuperMotocross series, signed by riders Hunter Lawrence, Jett Lawrence, Jo Shimoda, and Chance Hymas. These plastic components are decorated with artwork from the Imaginary Friends Society. The activation also includes direct community engagement, such as hosting a Friday-night dinner for patients and their families within the team pits.
Timeline
The Pediatric Brain Tumor Foundation launched in 1991.
The auction closes October 9, 2026, at 9 p.m. ET.
Market Landscape
The auction incorporates artwork from the Imaginary Friends Society to elevate donor engagement through visual branding. This initiative aligns with the foundation's established model of utilizing creative assets to support pediatric cancer advocacy.
Businesses looking to integrate corporate social responsibility into operations should evaluate how internal assets—such as team equipment or inventory—can be repurposed to support partner non-profits. The model demonstrates that pairing visible team branding with specific, time-bound fundraising events can effectively drive institutional outreach.
The takeaway
Leveraging high-visibility team assets creates unique engagement opportunities that distinguish standard charitable giving from integrated brand partnerships. Operators should identify underutilized physical inventory that carries inherent fan value to amplify the impact of their philanthropic contributions.
What happens next
The auction is scheduled to conclude on October 9, 2026, at 9 p.m. ET.
Further reading
Learn more about corporate giving strategies in the Philanthropy section.
Source note: This article includes information reported by Cycle News.
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