Amazon Promoted Ajay Sharma to Director of LCS Ad Sales
The veteran executive will oversee the company's full-funnel advertising and Prime Video ad strategy.
Updated on Oct. 5, 2026 in People
Amazon has elevated Ajay Sharma to the position of Director of LCS Ad Sales. Sharma, who joined the company in 2016, will focus on expanding Amazon's reach in the full-funnel advertising space and Prime Video ad ecosystem.
Why it matters
This leadership change signals Amazon's ongoing strategic commitment to aggressive ad-revenue growth. By placing an executive with a decade of background in consumer electronics and hardlines in this role, the company aims to deepen its integration of retail and media.
Ajay Sharma was promoted after an 8-year tenure at Amazon, following a professional background that includes over a decade of combined experience at industry peers. His previous portfolio included managing Amazon Ads for consumer electronics, fashion, and hardlines.
The players
Ajay Sharma
A seasoned advertising executive with a decade of experience across media and retail sectors who previously managed Amazon Ads for consumer electronics and hardlines.
Amazon
A global e-commerce and cloud computing giant that increasingly functions as a dominant digital advertising network for retail and video content.
The details
Sharma's promotion moves him into a centralized leadership role for LCS Ad Sales, where he will oversee the expansion of Prime Video and full-funnel advertising initiatives. He transitioned into this role after establishing a track record managing high-volume advertising categories, including consumer electronics and fashion. This shift reflects a broader focus on maximizing ad-spend returns for consumer brands integrated within the Amazon marketplace.
Timeline
Ajay Sharma joined Amazon in 2016.
The promotion to Director of LCS Ad Sales occurred in October 2026.
Market Landscape
This leadership appointment follows the broader industry trend of major e-commerce platforms shifting toward full-funnel advertising models. It aligns with Amazon's strategic push to unify its retail data with Prime Video ad performance to compete for traditional television budgets.
Operators who rely on Amazon Ads should prepare for more sophisticated full-funnel reporting and advertising tools as the company prioritizes these capabilities. Monitoring the shift toward Prime Video ad integration will be essential for adjusting future marketing budgets.
The takeaway
This promotion underscores Amazon's continued investment in making its advertising ecosystem central to its retail operations. Business owners should track whether the company introduces new self-service tools for video ads in the coming quarters to better gauge their potential return on ad spend.
Further reading
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