Fox Hired Two Executives for Creator Studios
The network brought on new leadership to manage creator partnerships and scale advertising growth.
Updated on Oct. 5, 2026 in People
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Fox has appointed two senior vice presidents to bolster its Fox Creator Studios division. These hires aim to expand creator-led content and develop new premium advertising opportunities for the network.
Why it matters
Fox is looking to increase the scale of its creator-driven franchises to better align with changing viewer habits. By integrating dedicated leadership, the company hopes to bridge the gap between social-platform content and traditional premium advertising models.
Fox added two senior vice president positions to oversee its creator studios division. The company is actively restructuring its leadership to improve alignment between creator content and commercial sales.
The players
Bryan Thoensen
The new senior vice president of content partnerships at Fox who previously managed creator relations at TikTok.
Kirsten McAuliffe
The new senior vice president of strategic partnerships and growth who held previous roles at Moonbug and Warner Bros. Discovery.
Billy Parks
The executive overseeing Fox Creator Studios to whom the new leadership team reports.
Fox
A major American television network and media company focused on news, sports, and entertainment production.
The details
Bryan Thoensen joins as senior vice president of content partnerships to lead franchise development, while Kirsten McAuliffe takes the role of senior vice president of strategic partnerships and growth. McAuliffe will manage commercial strategy by coordinating directly with Fox advertising sales teams. Both executives report to Billy Parks to ensure the division scales creator businesses alongside traditional ad inventory.
Timeline
October 5, 2026: Fox announced the hiring of the two senior executives.
Market Landscape
This move reflects the broader industry trend of legacy networks formalizing internal teams to better capture creator-based ad spend. It aligns with the market shift toward creator-led advertising models seen during the 2024 television upfronts.
Operators should monitor whether Fox's integration of creator franchises creates new ad-buying tiers for smaller media buyers. Keep track of how the network adjusts its sales processes to accommodate these creator-led entertainment opportunities.
The takeaway
Fox is testing whether legacy media infrastructure can effectively scale a creator-first business model. Monitor the network's upcoming advertising packages to see if they offer new, more accessible entry points for smaller brands.
Further reading
For broader trends in media executive talent and organizational shifts, visit People.
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