Kendra Scott Partnered with Athlete for Charity Drive
Retailers can leverage brand partnerships to drive store foot traffic during a national jewelry sales event.
Updated on Oct. 5, 2026 in Philanthropy
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Kendra Scott Jewelers has launched a nationwide fundraising campaign in partnership with indoor skydiving medalist SiSi Donahue. The promotion runs from October 10 through October 17, 2026, across the company's 156 locations.
Why it matters
Collaborating with local public figures allows retailers to increase store engagement while supporting philanthropic causes like Children of Fallen Heroes. This strategy helps businesses differentiate their brand identity during promotional windows.
Kendra Scott operates 156 stores nationwide that will participate in the week-long fundraiser. The effort supports programs for children of first responders, military personnel, and foster care recipients.
The players
Kendra Scott Jewelers
A national retail jewelry chain operating 156 storefronts across the United States.
SiSi Donahue
A Warwick, New York-based athlete and U.S. indoor skydiving silver medalist.
The details
The campaign utilizes both in-store and e-commerce channels to capture consumer spend, with shoppers using code GIVEBACK-CFH2026 for online purchases. The retailer is pairing discounted jewelry sales with charitable contributions to boost traffic. A live event at the Paramus, New Jersey location featuring SiSi Donahue serves as a primary physical draw to kick off the initiative.
Timeline
October 10, 2026 marks the start of the fundraising event and the in-person meet and greet.
October 17, 2026 is the conclusion of the promotional campaign.
Market Landscape
This initiative follows the standard industry pattern of linking corporate retail sales cycles to charitable fundraising. It aligns with common practices for meeting disclosure requirements for point-of-sale charitable solicitations.
Owners should monitor the efficacy of high-profile local ambassadors in driving store traffic compared to traditional discount-only promotions. Operators using similar hybrid physical-digital campaigns must ensure their point-of-sale systems are correctly tracking promo codes for accurate revenue reporting.
The takeaway
Effective charity partnerships create meaningful connections with local communities while maintaining retail velocity. Consider tracking the conversion rates of your own co-branded promotional events to see if they yield higher average order values than standard discount cycles.
Further reading
For more on how companies structure charitable initiatives, see our Philanthropy section.
Source note: This article includes information reported by Warwickadvertiser.
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Do you believe retail-charity partnerships are an effective way to support local community programs?
