USA Volleyball Hired New Directors to Boost Operations
The national governing body appointed two veteran leaders to oversee officiating and club programs as it prepares for the LA28 Games.
Updated on Oct. 5, 2026 in People
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USA Volleyball has appointed Craig Madson as Director of Officials and Lindsay Rosenthal as Director of Club Programming to bolster its national infrastructure. Both hires bring over two decades of professional experience to their respective roles in support of the organization’s buildup to the LA28 Games.
Why it matters
These strategic hires signal a shift toward scaling operational capacity and refining development pipelines. By integrating leaders with extensive corporate and financial management backgrounds, the organization aims to professionalize its grassroots and club-level growth strategies.
The new appointees both bring over 20 years of sector experience to their roles. Their leadership includes oversight of a $690 million business unit and a $3.5 million athlete financial aid portfolio.
The players
USA Volleyball
The national governing body for the sport of volleyball in the United States that oversees Olympic development and club programming.
Craig Madson
The newly appointed Director of Officials who previously led a $690 million business unit at Alliance Laundry Systems.
Lindsay Rosenthal
The newly appointed Director of Club Programming who previously managed $3.5 million in athlete financial aid at LOVB.
Bari Greenfield
The Chief Operating Officer at USA Volleyball to whom the new Director of Club Programming reports.
The details
Craig Madson and Lindsay Rosenthal will focus on expanding the depth of the officiating pipeline and the reach of grassroots programming. Rosenthal will report directly to Chief Operating Officer Bari Greenfield to coordinate these expansion efforts. The organization is prioritizing this internal infrastructure growth as it aligns its operations with the multi-year planning cycle for the upcoming LA28 Games.
Timeline
October 5, 2026: Craig Madson and Lindsay Rosenthal began their new roles.
Market Landscape
These appointments follow the industry-standard pattern of upgrading executive leadership ahead of the LA28 Games. The shift mirrors common strategies used by large-scale sports organizations to professionalize operations before high-visibility global events.
Operators in sports and event management should monitor how USA Volleyball’s new officiating and club standards affect local league compliance requirements. Businesses connected to the club volleyball circuit should prepare for potential shifts in organizational procedures and development metrics.
The takeaway
The appointment of executives with heavy financial and operational backgrounds suggests a move toward more rigorous, corporate-style management for national sports programs. Owners should review their own leadership structures to ensure they can scale alongside the increasing demands of their respective sectors.
Further reading
For more on industry leadership changes, visit People.
Source note: This article includes information reported by USA Volleyball.
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