Real REMAX Group Appoints Alex Vidal as President

The leadership change arrives as the virtual brokerage integrates the traditional REMAX franchise model.

Updated on Oct. 5, 2026 in Remote Work

Isometric editorial illustration showing two distinct geometric architectural volumes merging into a single unified structure. — Alex Vidal has been named president of REMAX following the firm's acquisition by Real, a move that merges traditional franchise operations with virtual brokerage models. AI Illustration. Upload story photo >

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Alex Vidal has taken over as president of REMAX following the corporate acquisition of the brand by the virtual brokerage firm Real. The leadership change highlights a shift for the combined organization, which operates both traditional brick-and-mortar and virtual business models.

Why it matters

The integration aims to evolve the REMAX brand while managing the distinct operational requirements of two different business models. Operators should observe how the group navigates the blend of traditional franchises with Real's virtual technology stack, including commission structures and agent platforms.

The leadership change follows the acquisition of REMAX by Real, which now oversees two business models under one group. The organization currently supports agent access to reZEN, Leo, and AI agent technology, though utilization of these platforms remains optional for franchisees.

The players

Alex Vidal

The newly appointed president of REMAX who previously guided ERA Real Estate through a corporate acquisition process.

Tamir Poleg

The CEO of Real REMAX Group who oversees the integration of the virtual brokerage platform with the legacy franchise model.

The details

Real REMAX Group maintains independent brand identities while consolidating leadership. Alex Vidal plans to address operational friction by communicating directly with brokers and agents to manage the transition. Agents within the combined group now choose between traditional franchise models and Real’s virtual brokerage setup, which features a revenue share program and commission caps.

Alex Vidal previously led ERA Real Estate through an acquisition during the first three-quarters of 2026.
The transition involving the current REMAX leadership was finalized in October 2026.

Market Landscape

The appointment follows a pattern set by the 2026 ERA Real Estate acquisition, where leadership turnover accompanied a major ownership transition. This move highlights the ongoing consolidation trend within the brokerage industry, where virtual platforms are increasingly absorbing established legacy brands.

Operators currently affiliated with either brand should monitor how the integration affects support for existing commission caps and proprietary technology access. Franchisees should specifically track if new corporate leadership changes requirements for platform adoption in the coming year.

The takeaway

The move signals a priority on maintaining brand stability while attempting to cross-pollinate traditional and virtual brokerage systems. Business leaders should monitor whether the group mandates platform adoption or continues to keep technology offerings optional to retain legacy franchise talent.