Nonprofits Partnered to Offer Fundraising for Local Groups
The Wreaths Across America and Woody Williams Foundation tie-up offers a new fundraising path for local community affiliates.
Updated on Oct. 5, 2026 in Philanthropy
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Wreaths Across America and the Woody Williams Foundation have formed a three-year national partnership to support Gold Star Families through joint education and outreach. The agreement enables local affiliate committees to generate revenue through a sponsored fundraising model.
Why it matters
This partnership provides a structured framework for local groups to secure reliable funding for community engagement while honoring military legacies. It allows operators in local non-profit or community networks to leverage established national donation programs to bolster their own outreach.
Registered affiliate committees earn $5 for every $17 wreath sponsorship sold under the new three-year framework. This official Memorandum of Understanding creates a recurring revenue mechanic for local groups.
The players
Wreaths Across America
A national non-profit organization focused on honoring fallen veterans through wreath-laying ceremonies and education.
Woody Williams Foundation
A Louisville-based non-profit that establishes Gold Star Families Memorial Monuments and supports the families of fallen service members.
The details
Under the new partnership, participating committees of the Woody Williams Foundation can register as Wreaths Across America payback groups. This mechanism allows local entities to tap into national sponsorship traffic to fund local operations and community outreach. The organizations will also coordinate joint communications and volunteer networks to support their mutual mission of honoring military families.
Timeline
September 12, 2026: The Memorandum of Understanding was signed in Columbia Falls, Maine.
October 5, 2026: The national partnership was officially announced.
Three-year period: The duration of the collaborative partnership framework.
Market Landscape
This agreement aligns with common 501(c)(3) practices for collaborative fundraising, formalizing how two entities share donation channels. It follows the precedent of national organizations leveraging local affiliates to drive engagement through coordinated educational and volunteer programming.
Operators affiliated with local veterans' or community service groups should review the payback group requirements to determine if this aligns with their fundraising goals. Those eligible can register via the official portal to begin incorporating these sponsorships into their operational budgets.
The takeaway
This partnership creates a scalable fundraising mechanism that local community groups can plug into immediately to support their outreach efforts. Leaders should evaluate their current sponsorship channels against the $5-per-wreath yield to determine if this adds value to their local mission.
Further reading
For more information on the strategic development of non-profit revenue models, see the Philanthropy section.
More information
For details on the agreement or to register an affiliate group, visit the Woody Williams Foundation website.
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Do you believe partnerships between national charities improve local community support for military families?
