Dhar Mann Studios Has Targeted $100 Million in New Deals

The media studio is utilizing live Creator Day programming to scale brand partnerships across television and streaming.

Updated on Oct. 6, 2026 in Advertising

Modern film production studio with lighting rigs, cameras on dollies, and acoustic baffles. — Dhar Mann Studios has announced a $100 million target for new brand partnerships as it expands into television and streaming production. AI Illustration. Upload story photo >

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Dhar Mann Studios has set a $100 million target for new brand partnerships at Advertising Week. The production company is expanding its footprint into television and streaming, aiming to move beyond single sponsored posts to integrate with major platforms like Disney Plus and Samsung.

Why it matters

As marketing budgets fragment across digital channels, brands are seeking more robust strategies to justify creator spending. This shift reflects a broader industry movement toward proving long-term ROI through multi-platform content distribution.

Dhar Mann Studios manages a network of 170 million followers, while its channel on Samsung currently reaches 100 million households. The firm is now scaling its operations, including a partnership with Disney Plus, which maintains a base of 130 million subscribers.

The players

Dhar Mann

Founder and CEO of Dhar Mann Studios who has scaled a content production model from a single living room to a multi-platform media enterprise.

Dhar Mann Studios

A production company and content network with 170 million followers that creates short-form and serialized dramas for streaming and television platforms.

Disney Plus

A global subscription video-on-demand service owned by The Walt Disney Company, currently serving over 130 million subscribers.

Fox

A major American television network and production entity currently collaborating on the development of 40 vertical dramas.

The details

The studio is transitioning from social-first content to traditional media partnerships, including producing 40 vertical dramas with Fox. To handle this scale, the firm uses artificial intelligence to eliminate redundant production tasks and streamline workflows. At Advertising Week, the studio is deploying games and live sessions to outline seven specific steps for effective brand partnerships.

Dhar Mann began creating content from his living room eight years ago.
Advertising Week programming occurred in October 2026.

Market Landscape

The strategy marks a departure from the historical reliance of creators on single sponsored post revenue models by prioritizing long-term integration into television and streaming ecosystems. This move reflects a documented industry trend where digital studios use AI-driven production efficiencies to compete for traditional television media budgets.

Operators should evaluate how their marketing spend can shift from transactional, one-off social posts to deeper, long-term platform partnerships. Assess whether your current production workflow can integrate AI tools to increase output capacity for these multi-channel opportunities.

The takeaway

The move toward vertical dramas and multi-platform distribution signals a new expectation for brand partnership longevity. Evaluate your marketing strategy against the seven-step partnership framework demonstrated at Creator Day to identify gaps in your current engagement model.