Google Has Tested New Advertiser Names in Call Assets

Search advertisers may see business names integrated into call-to-action assets in a recent interface test.

Updated on Oct. 6, 2026 in Advertising

Google has begun testing a new layout for sponsored search results that embeds advertiser business names directly into click-to-call phone assets. AI Illustration. Upload story photo >

Live Poll

Do you find it more helpful when search ads clearly display the advertiser's name?

Google has begun testing the inclusion of advertiser names directly within click-to-call phone number assets in sponsored search results. The change modifies the typical display, which previously showed only the phone number alongside the advertiser's name at the base of the ad.

Why it matters

This shift could alter the visual prominence of brand names within mobile-friendly ad units and change how users perceive trust and identity before engaging with a call. It reflects an effort to consolidate brand identifiers within high-intent search features.

Google is conducting a test of brand name integration within call assets compared to the standard layout where names appear only at the bottom of the listing. The impact on click-through rates remains unknown.

The players

Google Ads

The dominant search advertising platform that manages pay-per-click inventory for millions of businesses globally.

Khushal Bherwani

An industry observer who identified the new interface test and shared evidence of the change.

The details

The test modifies the structure of click-to-call assets by embedding the business name directly into the phone number element. This forces the brand identifier into a more prominent position within the sponsored listing. Advertisers should monitor how this layout affects user engagement compared to the traditional presentation.

October 6, 2026: The Google Ads interface test was reported.

Market Landscape

This test marks a departure from the established design standard that keeps brand identity and contact information visually distinct in sponsored listings. It follows a industry trend of consolidating ad information into more compact, user-facing snippets.

Operators currently running click-to-call campaigns should review their brand name display settings to ensure they remain consistent if this change goes live. Watch for performance metrics that signal shifting engagement levels during the testing phase.

The takeaway

The test suggests a shift toward more integrated, brand-focused search ad assets that could influence user click intent. Monitor your campaign reports for sudden variance in conversion or interaction rates as the platform evaluates this UI change.