Crumbl Cookies Closed 57 Locations During 2026
Franchise operators should assess unit-level sales trends as the chain experiences significant foot traffic declines.
Updated on Oct. 9, 2026 in Openings & Closings
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Crumbl Cookies shuttered at least 57 locations across the United States in 2026. The closures follow a period of sustained performance volatility for the brand.
Why it matters
The contraction reflects a sharp reversal for the brand, which saw August 2026 sales plummet 70% compared to the same month in 2024. This trend underscores the importance of monitoring unit-level traffic and sales consistency in a cooling franchise market.
Average annual sales per location fell to $1.14 million in 2025, a significant drop from the $1.84 million peak recorded in 2022. Currently, at least 55 additional franchises are listed for sale on broker websites.
The players
Crumbl Cookies
A national gourmet cookie franchise founded in Logan, Utah, that scaled rapidly before facing recent unit-level sales volatility.
The details
The decline in unit-level productivity has pressured the franchise model, with sales figures steadily retreating from their 2022 high. Operators currently face a difficult environment as traffic drops force a reevaluation of site viability, evidenced by the rising number of franchises appearing on secondary market broker sites.
Timeline
Average annual sales were $1.27 million in 2020.
Average annual sales reached $1.69 million in 2021.
Average annual sales reached a peak of $1.84 million in 2022.
Average annual sales fell to $1.16 million in 2023.
Average annual sales were $1.14 million in 2025.
Market Landscape
This story marks a correction in the post-pandemic fast-casual franchising bubble, following a period of rapid, unsustainable expansion. The decline in per-unit revenue mirrors broader challenges faced by specialty dessert chains as consumer discretionary spending shifts.
Operators in the dessert and quick-service space should prioritize unit-level economic audits to identify early signs of traffic degradation. Reviewing current lease commitments and franchise resale activity in your specific market is essential for risk management.
The takeaway
The brand's path from a $1.84 million annual sales peak to recent closures highlights the volatility inherent in trendy, high-growth franchise concepts. Managers should maintain rigorous vigilance over their own year-over-year traffic metrics to adjust labor and inventory before cash flow suffers.
Further reading
For broader trends in retail performance, visit the Openings & Closings section.
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