Ferrero Debuted New Product Lineup at NACS Show
The company introduced new snack formats and a Marvel partnership to drive incremental convenience store sales.
Updated on Oct. 9, 2026 in Consumer Goods
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Ferrero unveiled several new snack products and a Marvel-themed brand collaboration during the NACS Show. The rollout aims to boost category traffic and incentivize collecting behavior among U.S. shoppers.
Why it matters
The company is targeting incremental growth for convenience store operators by leveraging recognizable intellectual property and new product formats. This strategy seeks to increase average basket sizes through branded engagement and diversified product offerings.
Ferrero Group maintains its place on the global top 100 candy companies list. The upcoming Marvel partnership will feature 20 unique character designs across various branded products.
The players
Ferrero Group
A global confectionery company with a portfolio of chocolate and snack brands that maintains a position on the Candy Industry Global Top 100 list.
Ferrara Candy Company
A confectionery manufacturer currently showcasing new gummy and treat options at the NACS Show.
Wells Enterprises
A frozen treat manufacturer collaborating on new product debuts at the NACS Show.
The details
Ferrero is rolling out items like the Nutella Waffle and a split-flavor Tic Tac Two to capture interest in the freezer and impulse aisles. The Marvel program integrates custom packaging with in-store displays and influencer support to drive collection behavior. These moves function as a play to capture convenience store traffic through cross-category purchasing incentives.
Timeline
Nutella Waffles begin appearing in freezer aisles in spring 2027.
Marvel-themed candy products are scheduled for release in summer 2027.
Tic Tac Two products arrive for U.S. consumers in fall 2027.
Market Landscape
Ferrero is using the NACS Show to anchor its multi-year strategy for convenience retail. This rollout follows the pattern of product innovation cycles established at the NACS Show to capture seasonal and impulse-buy interest.
Convenience store operators should prepare for supply chain and display shifts beginning in spring 2027. Owners should evaluate these new SKUs against current candy and frozen treat turnover to determine if they justify shelf space allocations.
The takeaway
Large confectionery players are increasingly relying on licensed entertainment properties to drive consumer collecting behavior. Operators should monitor the specific release windows for Nutella Waffles in spring 2027 to align local inventory planning with these upcoming national product launches.
Further reading
For more on industry shifts, visit the Consumer Goods section.
More information
View the current Global Top 100 Candy Companies rankings.
Source note: This article includes information reported by Snackandbakery.
Live Poll
Are you more likely to purchase a snack if it features a tie-in with a movie character?
