Skydance Named Three Executives to Sales and Distribution
The media company added leaders across advertising, content sales, and distribution to unify teams following recent consolidation.
Updated on Oct. 9, 2026 in People
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Skydance appointed Jay Askinasi as chief revenue officer for advertising, David Decker as president of content sales, and Ray Hopkins as president of distribution. The new leadership team reports to JB Perrette as the company integrates following the combination of Paramount Skydance and Warner Bros. Discovery.
Why it matters
These appointments mark the next step in integrating organizational structures to consolidate operations and unify legacies across newly combined media assets. Aligning revenue and distribution leadership is a standard move for scaling companies aiming to optimize reach and partner relationships.
The new leadership team brings extensive industry experience, including 35 years for Ray Hopkins in video platform relationships and over two decades for David Decker at Warner Bros. The company plans to release further updates on its structure in the coming weeks.
The players
JB Perrette
Skydance TV and DTC Co-Chair and Chief Business Officer who oversees organizational integration.
Jay Askinasi
Chief revenue officer for advertising who joined Skydance in November 2025.
David Decker
President of content sales with a track record spanning more than two decades at Warner Bros.
Ray Hopkins
President of distribution with 35 years of experience managing video platform relationships.
The details
The executive appointments establish a centralized management structure for the combined Paramount Skydance and Warner Bros. Discovery organization. The team reports to JB Perrette, Skydance TV and DTC Co-Chair and Chief Business Officer, as the firm works to unite internal teams and legacy media processes. These roles are focused on streamlining content sales and advertising revenue streams as the company scales.
Timeline
October 8, 2026: Skydance announced the executive appointments.
November 2025: Jay Askinasi joined Skydance.
2013: Ray Hopkins joined CBS Corporation.
Coming weeks: The company expects to provide additional organizational updates.
Market Landscape
These appointments follow the pattern of executive restructuring required to operationalize the recent combination of Paramount Skydance and Warner Bros. Discovery. Integrating legacy teams and leadership is a standard phase in the stabilization of large-scale media mergers.
Operators should watch for potential shifts in content licensing terms and advertising inventory pricing as these new leaders implement integrated sales strategies. Review vendor contracts and existing distribution agreements as these new leadership structures solidify.
The takeaway
Large-scale integrations often require a period of leadership realignment to reconcile legacy business models. Monitor for further structural announcements in the coming weeks to understand how these sales and distribution changes might impact your own service procurement or partner requirements.
What happens next
The company expects to provide additional organizational structure updates in the coming weeks.
Further reading
For more on shifts in leadership and organizational hierarchy, read the People section.
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Does the merger of major media companies typically result in better outcomes for the average viewer?
