Moxie Strategies Named Global New Agency of the Year
The two-and-a-half-year-old firm is scaling its AI-integrated public affairs model to win industry recognition.
Updated on Oct. 11, 2026 in Advertising
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Moxie Strategies has been awarded the Global New Agency of the Year designation by PRovoke Media. The firm, which operates out of New Jersey and New York, qualified for the honor based on criteria including financial performance and creative output.
Why it matters
The recognition highlights the rapid growth of agencies that incorporate artificial intelligence into their core service offerings from launch. It signals an industry shift where lean, tech-forward firms can compete for top-tier honors against established peers within their first three years of operation.
To be eligible for the award, firms must have been founded within the previous 3 years. Moxie Strategies secured the title just 2.5 years after its founding.
The players
Moxie Strategies
A women, Black, and LGBTQ+ owned agency based in New Jersey and New York that integrates artificial intelligence into public affairs.
PRovoke Media
An industry publication and research organization that evaluates agency performance and hosts the annual SABRE Awards.
The details
Moxie Strategies operates with a business model that integrates artificial intelligence into its workflow from inception. The firm treats public affairs as an ongoing operational necessity rather than a campaign-based effort, a strategic approach that distinguishes its service model in the current market.
Timeline
2024: Moxie Strategies was founded.
2026: The firm received the North American New Agency of the Year award.
October 26-27, 2026: The award will be presented at the PRovoke Global Summit and SABRE Awards in Chicago.
Market Landscape
The agency's recognition at the PRovoke Global Summit and SABRE Awards positions it alongside established industry leaders. This award confirms a growing trend of specialized firms leveraging AI to disrupt traditional public affairs agency models.
Operators should monitor how agencies utilizing AI-first models are achieving competitive scale in short timeframes. This shift suggests that internal procurement teams might consider vetting vendors based on their technical integration maturity rather than just traditional agency tenure.
The takeaway
The rapid ascent of Moxie Strategies demonstrates that early integration of AI can lead to industry-leading performance markers within the first three years. Business owners should evaluate their own service providers' adoption of similar automation tools to ensure they remain competitive.
What happens next
The agency will receive its award during the PRovoke Global Summit and SABRE Awards scheduled for October 26 and 27, 2026.
Further reading
Learn more about the latest trends and recognition in the Advertising sector.
Source note: This article includes information reported by PRovoke Media.
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